The must have features of a mobile responsive design in 2017:

By Shan Balasuriya Posted Date: 2017-09-25

Mobile Responsive Design Features

The use of smartphones and mobile internet has been increasing steadily over the last few years. The Deloitte mobile consumer report at the end of 2016 showed that 84% of Australians own a smartphone which is an average of about 16 million smart phone users. In 2017 this number is set to rise, which means it is absolutely essential that every business with an online presence must consider mobile device compatibility in order to remain relevant.  

In addition to making your website mobile friendly (which is now a basic standard), you can make use of some good features of mobile responsive design in order to stay ahead of the competition. Discussed below are some of these great responsive design features you can use...

How user experience (UX) can be improved by better navigation:

By Shan Balasuriya Posted Date: 2017-09-18

Improve UX through better navigation

It is common knowledge based on a variety of research conducted that the attention span of the average website visitor is only a couple of seconds (generally under 30 seconds). This means that website visitors expect to be able to quickly find the information they are looking for otherwise they will drop out (known as a bounce). A lost website visitor could have been a customer and is a missed opportunity of a sale.

Intuitive and user friendly navigation is absolutely essential in ensuring that a website visitor is able to find what they are looking for with ease - giving them a smooth transition between pages and content. When ‘navigation’ is mentioned a majority would think of just the menu in the header of a website, but navigation comprises of a visitors entire journey between pages and content on a website. A website navigation that is carefully planned can result a significantly improved user experience (UX) and a potential increase in conversions too.

Discussed below are some best practices and things to consider when planning your business website navigation...

What is mobile responsive design & why your business needs one?

By Shan Balasuriya Posted Date: 2017-09-12

Why Responsive Web Design?

Traditionally to cater to the large mobile user base, a website would have a separate mobile version of it designed. This involved building a mobile website that looks and feels like the desktop one but with a unique layout designed for tablets and smaller screen devices such as phones. These mobile sites were then hosted on sub-domains which the user would be re-directed to depending on what device they are accessing the website from (example:

This way of serving mobile websites was not ideal and resulted in many issues such as...

How you can make your business website stand-out!

By Shan Balasuriya Posted Date: 2017-09-05

How to make your business website attractive

Any company building a new business website wants their new website to stand-out in comparison to their competitors. As a business owner or marketing manager, you want your website to capture the attention of your potential customers and be something they remember.  Although a website must be unique and stand out, it does not necessarily mean that it should be completely different from the rest. Sometimes a site that feels the same (and works the same) as many of the others can get the results you want, which isn’t a bad thing.

You can still create business websites that capture the eye, stand-out and are simple to use (maybe even keeping familiarity of navigation from an existing design). Discussed below are a few tips on how you or your web designers can make your business website more attractive...

Is A Do It Yourself (DIY) Website Right For Your Business?

By Shan Balasuriya Posted Date: 2017-08-21

A DIY website for your business

Your business website is usually the first point of contact for a customer – before they even call or visit your business they may look it up online to find out more about what you do and what you have to offer. The quality of your online presence (especially the business website) will reflect on what the customers will perceive about your business. Hence it is essential to make sure the website is up to scratch in providing a good image for your business.

The ideal way to do this would be to hire professional web designers and digital marketing agencies that can create a quality website as well as establish the perfect online presence for you. However, as a small business that is just starting up, this may be difficult to do, especially because of a limited budget available.

As a result of the limited budget, the next best thing would be a DIY website using one of the many website builders available today. The points below discuss how you can decide wither a DIY website is right for your business...

Signs your business website needs a re-design:

By Shan Balasuriya Posted Date: 2017-07-25

Signs your business website needs a re-design

Your business website is what defines the online presence for your business. In today’s internet age where nearly everything is done on the internet, having a good business website that reflects your brand and what you stand for is absolutely essential. A website re-design can revitalize your business - however it can take up a lot of resources, time and money.

With the rate at which technology advances, generally a well designed and developed website will have a lifespan of about 3 to 5 years, but this can really depend on the state of the website. Deciding on whether your website needs a re-design should not be limited to just the latest design trends and what your website is lacking, but more on whether or not people still engage with it...

Choosing a web design agency? – What to look for:

By Shan Balasuriya Posted Date: 2017-04-21

Choosing a web design agency

One of the most difficult decisions made when you plan to build and launch a new business website is deciding on which web design company to go with. With so many web design agencies out there it can be quite a task to decide on the one for your business.

Considering the importance of a website and the fact it represents the reputation of the business and brand online it is not a decision to be made lightly. The business website can be the factor which impacts whether a person chooses to buy your product or service.

It is vital to choose a web design company that understands your business needs, can identify your problems, provide viable solutions and help you connect with your target audience. Discussed below are a few things to look at when choosing the ideal website design company for your business...

The must do’s after website launch!

By Shan Balasuriya Posted Date: 2017-04-14

Things to do after website launch

Getting the website finished and live is a great step in improving your online business presence, a website being the foundation of it all. But the journey doesn’t end here, in fact it’s just the beginning. Once your website is live there are still a few things you should do that are essential to market the website and make it known...

The Web Design Dictionary – Understand The Lingo

By Shan Balasuriya Posted Date: 2017-03-31

Web Design Dictionary

The first thing you would notice when you plan to get a website designed for your business is that the professional web design agency or web designer your contract would bombard you with a heap of confusing words when discussing the development of your new website. Don’t panic, it’s a tendency of people in technology to use abbreviations they have for certain concepts, which may sound confusing at first. When meeting with your web design agency it’s important to be aware of what these terms are and what they mean, knowing what they are talking about has many advantages. Knowing the terms of the trade will help you understand exactly what your business website needs as well as the value of each feature or service, this way you wouldn’t end up paying more than you should...

Website Content Writing Tips - Writing content that converts!

By Shan Balasuriya Posted Date: 2017-03-24

Website Content Writing Tips

When building a new business website, there are several things to take into consideration in addition to the overall website design and its user experience. One of these is the actual website content – having compelling, relevant and interesting content is vital for a website to be able to achieve its purpose. Yes, the design of a website is what gives the wow factor when a visitor lands on a page; however it is the content that eventually converts a visitor to a paying customer. It’s the content that visitors come in search of to provide the answers they are looking for.  

Discussed below are some useful tips to writing website content that converts...

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