The First Step to Converting Customers: User Experience (UX)

By Shan Balasuriya Posted Date: 2016-12-12

Converting customers with user experience UX

Many small business owners and even large ones for that matter only start to look at conversion rate optimisation when they start realizing that their online digital marketing and advertising campaigns don’t seem to be yielding enough returns. The conclusion eventually made is that the website isn’t converting enough visitors to sales or even quality leads. This essentially means that several potential customers have already been lost and until a variety of conversion rate optimisation (CRO) techniques are executed, the business could lose many more.

The best way to tackle this is to consider user interface and experience from the very beginning. This is especially true for small businesses and start-ups looking to develop new websites or existing ones.

Discussed below are some of the methods you can use when developing your website user experience in order to create a high converting and lead generating site...

Supporting your email campaigns with other marketing strategies:

By Shan Balasuriya Posted Date: 2016-12-05

Email Marketing and Beyond

When you think automated marketing the first thought that comes to mind is Email Marketing. Email marketing although considered having a very good potential for lead generation and conversion, has now become very difficult to execute successfully. The competition has increases as well as email providers introducing new tools to limit the number of promotional marketing emails that reach an online users inbox.  Why is email marketing still considered strong? ....