Making use of the holidays to plan your online marketing strategy for 2016

By Shan Balasuriya Posted Date: 2015-12-29

You may be making use of the holidays to unwind and relax somewhere with your family, enjoying the free time. Why not make use of a little free time to think about and plan out next year’s online strategy for your business. As business leaders throughout the year you tend to postpone tasks such as revamping your business website and online marketing strategies for later. Although these may be seemingly unimportant tasks at the time they can in fact significantly impact your business, postponing your online strategy can result in missed opportunities and your business lagging behind the competition. Using the holiday to plan how you want to proceed with improving your business presence on the internet is a great way to be ready for the New Year. Below are some things to consider and questions to ask when planning your online business strategy...

How to avoid being a victim to scams this holiday season

By Shan Balasuriya Posted Date: 2015-12-24

The Christmas and New Year holiday season is the busiest time for retail with millions of people around the globe rushing to buy gifts for their loved ones. Each year the sales figures for online retail keep hitting record new highs especially during this season. While online retailers find new ways to improve sales through marketing and e-commerce there are as many cyber criminals looking for ways they can scam and profit from the increased rush to buy. Knowing how to identify scams and threats is a great start to protecting yourself online. In todays post we look at some tips that can help prevent you from being an unsuspecting victim of scam and fraud...

Google’s Latest Penguin Update is coming soon – Find out how this will affect your business!

By Shan Balasuriya Posted Date: 2015-12-10

Google has announced the release of the latest Penguin update to their search engine algorithm. With each major update Google tends to cause panic in the world of SEO as some websites feel the full force and can get penalized resulting in a loss of ranking. So regardless of whether your website is new and is yet to be search engine optimized or whether you’ve already managed to optimize and improve organic search rankings, it is important to know how the new updates can impact you.

Google’s first release of Penguin was back in April 2012 and ever since, the Penguin update has always been designed to target forms of black-hat SEO (especially relating to unnatural links) that can result in an increase in page rank through manipulation. Some of these black-hat methods include buying links or having several spammy backlinks from websites that are completely unrelated to your own. Until now Google’s penguin update was manually applied at various time intervals, this meant when the previous updates were rolled out and it had an effect on your website ranking you had to wait till the next update to see if improvements made have actually had a positive impact.

With the newest version of Penguin that’s said to be rolled out end of this year, Google has promised real-time updates which are a huge deal. With real time updates web masters and publishers don’t have to wait for the next roll out of penguin to find out if improvements have taken effect but will know straight away. So as you make improvements Penguin will notice you have addressed the issues and it will reflect on your page ranking in real time...

The Importance of Good Content Writing for your Business Website

By Shan Balasuriya Posted Date: 2015-12-01

When a potential customer searches for a product or service online the first interaction they usually have with your business is the website. The value of ‘first impressions’ is something that most companies understand, for instance when selecting a candidate for the position of front desk staff, qualities such as excellent communication skills, being well presented, friendly and professional are some of the things that will be looked at. This is because the front desk is generally the first point of contact when potential customers walk into your offices. Similarly your business website is the initial point of interaction for online customers and will give them their first impressions about your business.

Like how careful attention is paid when selecting your company’s front desk staff, it is important to pay as much or more attention to what your website is telling potential customers about your business. Your website, being the first interaction for potential customers is something that will voice your company values, profile and the services you provide giving customers an idea of the manner in which you conduct your business. This can be the deciding factor that influences a potential customer to read more and proceed to contact you or simply close the website and look elsewhere for the product or service. This is why the content of your website must be carefully thought out and planned so as to create a lasting impression on the visitors...