Conversion rate optimisation strategies to help boost your sales:

By Shan Balasuriya Posted Date: 2017-11-27

Conversion Rate Optimisation Strategies

As a business with that markets its products or services online using paid advertising such as Google AdWords (or even paid social media marketing like facebook Ads) – It is essential that you create returns from your paid digital marketing efforts. You must not only make a profit but also look at ways to significantly increase the margin of profit that you gain via these marketing channels; this is where conversion rate optimisation comes into play.  

When it comes to marketing your business and selling products or services online it is essential that you implement conversion rate optimisation strategies to improve your returns. The first step is to provide your customers with an offer (whether it’s a product or service, or even a special deal). Once you have decided on your offer the next and most important thing is to have a sales funnel.

People don’t always make a purchase during their first interaction online and a sale usually happens over time. This is where the sales funnel comes in, it is a system to build a relationship with the customer, show them value of the product and how it solves a problem they are facing (show them value) and then attempt to convert them through to a purchase. Before even looking at conversion rate optimisation you need to ensure you have a solid sales funnel in place.

Discussed below are some conversion rate optimisation strategies that you can implement into your sales funnel in order to improve the returns you get from paid digital marketing efforts...



Tips to marketing your business in 2017!

By Shan Balasuriya Posted Date: 2017-11-13

Five Digital Marketing Tips In 2017

When it comes to digital marketing, in order to achieve the best results and execute an effective marketing strategy it is vital that you are up to date with the latest marketing trends and potentially new marketing channels. Even if your business maybe performing well and already has a good marketing strategy in place, it’s important to be aware of new ways people engage with content so you can remain competitive within your industry.

Discussed below are 5 digital marketing tips to help your business remain competitive in 2017...