Pay Per Click Marketing Tips for Beginners!

By Ish Naeem Posted Date: 2016-11-28

Pay Per Click Advertising for Beginners

In the connected world of today one of the primary tools that people use to search online is Google, whether it’s to find the next Christmas present, a nice place to eat or even just the latest news. A Google search is generally most people’s first move when opening up their web browsers. Google gets over a 100 Billion searches every month.

So in the world of digital marketing, creating a good search presence and appearing amongst the top search results for your business category is a primary concern. Generally, creating a good website and social media, providing engaging content, then performing search engine optimisation (SEO) are the ideal methods of creating a lasting search presence. However, SEO is a timely process and does not have an immediate impact on your search ranking.

This is where PPC or Pay per Click Advertising comes into play, providing a platform for businesses to generate traffic to their websites by creating paid Ads that appear on the top most search results. The PPC system is a way that you can target a specific set of keywords and phrases that people can potentially search for, then based on your bid per click, the Ad will be shown for those searches.

Online search advertising or PPC advertising can be a confusing place for new comers and if you don’t figure out how to run and manage your Ads you could end up spending hundreds of dollars on unnecessary clicks that yield no return. Discussed below are some tips to help the ones just getting started with PPC...



The Advantages of Blogging for SEO:

By Ish Naeem Posted Date: 2016-11-14

The Advantages of Blogging for SEO

Digital Marketing for business, something we’ve been discussing on our blog over the last few weeks primarily revolves around engagement online. You want people to engage with your content and improve your brand recognition and overall online presence. A great way to guarantee engagement is to develop a relationship with your website visitors so that they start to recognize you as an industry professional who they can seek to for advice and services.

One of the best strategies to create engagement with your visitors is to have a blog, it is an exceptional tool for providing people with useful content, improve your business brand, increase recognition, generate traffic and eventually boost revenue.

Our last post discussed the basics of blogging and how to produce quality blog content, this week we talk about the advantages that blogging directly has on your website SEO and organic search rankings...



A Beginners Guide to Online Blogging:

By Ish Naeem Posted Date: 2016-11-07

A Beginners Guide To Online Blogging

Blogging can be an important aspect of digital marketing and can contribute significantly to the online presence and search rankings of your business. In addition to the advantage to SEO and improvements in search rankings, blogging can also help improve your social media presence, drive more website traffic, generate interest and impact brand recognition. These advantages will then factor into and improve the overall profits of your business.

Regardless of what niche your business is, if you are able to provide quality engaging content for your audience and market that content well to create a following – then you will notice a surge in organic traffic as well as an improvement in search rankings.

Below we discuss some of the important points when it comes to blogging for business...