How to Stay Safe When Shopping Online This Holiday Season

By Shan Balasuriya Posted Date: 2013-11-28

With the holiday season comes the shopping season, crowds of people will be hitting the stores to get their hands on holiday gifts and seasonal sales. As the task of shopping online becomes easier and more efficient a larger number of people prefer being able to buy what they want with a few simple clicks on the computer - Why waste hours walking around shopping malls trying to find those holiday gifts when you can make orders in a matter of minutes from home?

Shopping online can be a remarkable way to save precious time and in most cases money as well when buying holiday gifts. Including saving time and money, online shopping has other advantages too; like being able to order a gift online, have it gift wrapped with a card and have it shipped directly to the person you want to send it to. Especially during the holiday season many online vendors provide gift wrapping options. 

But how do you shop online and not fall prey to scams and fraud?....

Tips to Getting Conversions: How to turn your website traffic into sales - Part 2

By Shan Balasuriya Posted Date: 2013-11-20

Last week we spoke about ways to improve your website so as to attract more vistors and most importantly convert them. Today we will discuss a few more important tips that will help your website and business on the journey to better conversions and sales. 

Problem Solving:

Problem Solving is another major point to consider when designing your website. When people visit your website for the first time, they usually want to know what your business can do for them rather than just general information about your business. In most cases they will have a problem – either a desire for a specific product or service, or to find information to help with a query they may have. The best way to convert this type of visitor into a customer is to make sure that the first page they see provides a solution to the specific problem they have...

Tips to Getting Conversions: How to turn your website traffic into sales - Part 1

By Shan Balasuriya Posted Date: 2013-11-12

Working towards generating good website traffic is important but what is more important is being able to convert that traffic into sales. It is the desire of all business owners that their business website will bring in more leads and sales, even the ones who have a high volume of traffic on their websites wish to know which of those clicks resulted in sales. Getting more sales is usually the main purpose of most business websites and having a website that converts traffic is of utmost importance. Although a website may have a lot of traffic it does not necessarily mean that the website will be resulting in an equally high rate of conversion.

When prospective customers visit your website, are they going to be satisfied with what they see? – The first impression is usually the lasting impression. How does your website serve them? And are you giving each visitor what they want?

Getting Customers Using Email Marketing - Part 2: Quality Content & Personalization

By Shan Balasuriya Posted Date: 2013-11-06

Email Marketing is one of the cheapest and most effective ways for a business to reach and communicate with its potential customers. By carefully planning and executing an online marketing campaign using email newsletters, a company is no doubt increasing its exposure as well as creating opportunities for more business. Over the last two weeks on the Web Choice Online blog we have discussed the important things to consider when designing an email newsletter, as well as information on building the ideal mailing list. Today we will discuss a few other points that need to be considered so as to improve the response to your email newsletters and increase those clicks.

Although you may have a great looking newsletter that is aesthetically pleasing and a good mailing list, this does not necessarily mean that you are likely to get a positive response from your email newsletters. The quality of the content is equally important.