How to make your small business startup appear bigger:

By Shan Balasuriya Posted Date: 2017-10-30

How to make your business appear bigger than it is

As a small business startup, you are generally limited in resources and sometimes unable to have separate departments or even a physical office. But customers like to see a professional image and like to know that they are purchasing products or services from a reputed company they can rely on. One of the things that play into this trust factor is the size of the company - generally larger businesses are likely to have better customer support.

Even organisations that are massive corporations today were once a small business with limited resources. Google and Apple for instance were both started in a garage by entrepreneurs with limited business knowledge, but now are one of the largest companies in the world.

The problem with the perception of ‘Small’ is that people are trained to think that the size and scale of your business directly relate to the quality of your products or services, the reliability, cost and after-sales support. People assume that because you don’t have a big office with a dedicated team of employees that you aren’t professional.

Discussed below are some tips on how you can make your business appear bigger to your customers...

Starting an online business - The how to guide!

By Shan Balasuriya Posted Date: 2017-10-09

How to start an online business

When it comes to starting an online business there are overall set of strategies to execute in order to ensure its success. Many people have been able to start and grow and online business by making use of the steps outlined below. Anybody from a new entrepreneur to a veteran can make use of this process to ensure success:

  1. Find a need and provide the solution: A lot of people thinking of starting an online business tend to look for a product they can sell first and then a market to sell it to. This is not the best strategy; instead it’s always best to start with identifying the market. Find a group of people who are searching for a solution to a problem and can’t seem to find it. Make use of social media and online forums to see what questions people are asking for and what they are looking for. Perform keyword research to figure out what people are actually searching for. Identify and check your competitors’ websites, take note of what they are doing to fill the demand (or solve the problem their customers face). Find out what they are doing to make themselves stand apart from the rest. Once you have all this information you can use it to create a product for a market that already exists and do it better than all the competition...

How to protect your business from cyber-attacks in 2017

By Shan Balasuriya Posted Date: 2017-10-02

How to protect your business from cyber-attacks in 2017

With the increased dependency of businesses on the internet and online services, the vulnerability to cyber-crime is also increased. Hackers and online criminals are finding more innovative ways to steal data, scam and even hold information hostage from businesses in order to get a quick payout.

As a small business that operates using online services and stores data on the cloud it is essential to have measures in place in order to protect your business. If you become a victim of cyber-crime it can negatively impact your day to day operations, destroy your brand reputation while also affecting your bottom line in addition to other losses that could be incurred.

Discussed below are some useful security tips to protect your business and its data from online criminals...