How to keep your audience engaged with the use of Digital Marketing:

By Shan Balasuriya Posted Date: 2016-10-31

How to keep your audience engaged with the use of Digital Marketing

Although digital marketing does not necessarily have the best reputation amongst the online audience and consumers, it is still an effective strategy in building a reliable flow of traffic to the website.

The majority of online users try to actively avoid Ads by using tools such as Ad Blockers, definitely not something a digital marketer likes to hear.

The solution for this is inbound marketing and you must always have a digital marketing strategy in place to support the inbound marketing plan you have. In order for your digital marketing strategy to effectively help with improving the long-term inbound marketing plan it ultimately comes down to execution.

Using digital marketing techniques that people feel aren’t intrusive can have a bigger effect than ones that are simply presented to them out of context. For instance email marketing can be highly effective especially if you have a good mailing list where people have actually opted in to receive the emails. This way they don’t find the marketing material intrusive but may even consider them something of value (especially if you are presenting them with some special offer)...

Tips On Making A Good Marketing Video:

By Shan Balasuriya Posted Date: 2016-10-24

How to make a good marketing video for your business

The value of online video for marketing is a no-brainer: just scrolling through your social media or even browsing the internet in general you will notice that video is everywhere. While certain online marketing trends have become popular and faded away, online video marketing has built larger audiences and better infrastructure. As more people are watching videos online, more businesses are starting use video as a medium to market their brands, products and services.

Below we discuss some useful tips that can help you make a good online marketing video for your business...

Tips for an SEO Friendly Web Design:

By Shan Balasuriya Posted Date: 2016-10-17

Useful Tips for SEO Friendly Web Design

The whole point of designing a high quality website is to create an online presence. The primary purpose the website serves is to help people find your business, learn more about your services and/or purchase your products. The websites are designed with real people in mind and made to target them in order to convert them form visitors to customers.

So how do we visitors end up on your website in the first place? – there are so many ways people find you online from social media shares, to direct website references visual Ads and even business cards, but a large majority of them would be looking for your services or products using a search engine. The most popular of them all being Google – hence why they dictate most of the rules in the world of SEO.

So when building a new business website, it’s important to take into consideration the value of SEO and build a website that is  search engine friendly or SEO friendly. Below we discuss some tips to creating an SEO friendly website...

5 Ways to tell if your business needs new web hosting

By Shan Balasuriya Posted Date: 2016-10-10

Does your business need new web hosting?

5 Ways to tell if your business needs new web hosting

In the modern day web hosting is essential to any business especially if it’s one that operates online and requires the use of internet connected services. At first web hosting can seem like something simple like any other commodity such as water or electricity. However it is important to realize in order to obtain a high quality service with minimal downtime, web hosting requires a variety of facets working in harmony. When choosing a hosting provider compromising on quality for cost can have a negative effect on your business and services. Below we discuss some factors that can help determine if your web hosting is indeed doing good for your business or not...

Google’s Latest Penguin 4.0 Update is Here!

By Shan Balasuriya Posted Date: 2016-10-03

The Google Penguin 4.0 Update

Google has recently revealed that they are making an update to the Penguin module of their search algorithm. Traditionally, the penguin update was designed to target spammy links on a website (unnatural links back to the website or its search results). The last update to the Penguin algorithm was back in October 2014, so two years later and Google has released a new version 4.0 – a new update from Google usually causes a bit of panic in the SEO digital marketing space. Websites will need to be reviewed quickly so they aren’t devalued in rank as a result of the update.

With the previous updates, the penguin algorithm would penalize websites deemed spammy and their rankings brought down in search results – The websites will then have to be checked and spammy backlinks removed/updated, after which you’d have to wait for Google to perform a refresh in order for rankings to go back up. According to Google the latest Penguin update means the days of waiting for a refresh is long-gone. In addition to this they also say that spammy links won’t necessarily affect the whole website but can impact individual pages or groups of pages.

The actual updates that Penguin 4.0 brings to the search engine algorithm are...