The must have features of a mobile responsive design in 2017:

By Shan Balasuriya Posted Date: 2017-09-25

Mobile Responsive Design Features

The use of smartphones and mobile internet has been increasing steadily over the last few years. The Deloitte mobile consumer report at the end of 2016 showed that 84% of Australians own a smartphone which is an average of about 16 million smart phone users. In 2017 this number is set to rise, which means it is absolutely essential that every business with an online presence must consider mobile device compatibility in order to remain relevant.  

In addition to making your website mobile friendly (which is now a basic standard), you can make use of some good features of mobile responsive design in order to stay ahead of the competition. Discussed below are some of these great responsive design features you can use...

How user experience (UX) can be improved by better navigation:

By Shan Balasuriya Posted Date: 2017-09-18

Improve UX through better navigation

It is common knowledge based on a variety of research conducted that the attention span of the average website visitor is only a couple of seconds (generally under 30 seconds). This means that website visitors expect to be able to quickly find the information they are looking for otherwise they will drop out (known as a bounce). A lost website visitor could have been a customer and is a missed opportunity of a sale.

Intuitive and user friendly navigation is absolutely essential in ensuring that a website visitor is able to find what they are looking for with ease - giving them a smooth transition between pages and content. When ‘navigation’ is mentioned a majority would think of just the menu in the header of a website, but navigation comprises of a visitors entire journey between pages and content on a website. A website navigation that is carefully planned can result a significantly improved user experience (UX) and a potential increase in conversions too.

Discussed below are some best practices and things to consider when planning your business website navigation...

What is mobile responsive design & why your business needs one?

By Shan Balasuriya Posted Date: 2017-09-12

Why Responsive Web Design?

Traditionally to cater to the large mobile user base, a website would have a separate mobile version of it designed. This involved building a mobile website that looks and feels like the desktop one but with a unique layout designed for tablets and smaller screen devices such as phones. These mobile sites were then hosted on sub-domains which the user would be re-directed to depending on what device they are accessing the website from (example:

This way of serving mobile websites was not ideal and resulted in many issues such as...

How you can make your business website stand-out!

By Shan Balasuriya Posted Date: 2017-09-05

How to make your business website attractive

Any company building a new business website wants their new website to stand-out in comparison to their competitors. As a business owner or marketing manager, you want your website to capture the attention of your potential customers and be something they remember.  Although a website must be unique and stand out, it does not necessarily mean that it should be completely different from the rest. Sometimes a site that feels the same (and works the same) as many of the others can get the results you want, which isn’t a bad thing.

You can still create business websites that capture the eye, stand-out and are simple to use (maybe even keeping familiarity of navigation from an existing design). Discussed below are a few tips on how you or your web designers can make your business website more attractive...