5 Useful Social Media Marketing Tools for Small Businesses

By Shan Balasuriya Posted Date: 2014-09-24

Having a good online presence for your business not only depends on a quality website but requires a degree of strategic marketing too. There is no point having a high-end, professional website if people don’t know about it. There are many ways you can market your business on the internet including email-marketing and Google Advertising, however we want to talk about one that is quickly becoming the most effective and important form of online marketing today – Social Media Marketing.

Social media is something a majority of internet users interact with on a daily basis and there are so many different types of social media available too. The most popular ones with the largest number of users include, Facebook, Twitter, Google + and LinkedIn. The first step to social media marketing is to create relevant business pages and accounts on these networks, and then start using them to interact with your customers as well as showcase your products or services. Social media is a great way to make people aware of what your business has to offer as well as your achievements. Regularly updating and posting will result in your pages being seen and interested people interacting with your posts in real time, this is a great way to improve brand recognition and generate traffic to your website...

The Best Features of iOS 8

By Shan Balasuriya Posted Date: 2014-09-17

Apple is rolling out their new operating system, iOS 8 very soon! It’s time to find out what new features iOS 8 has to offer to the iPhone users.

During last week’s keynote the tech giant Apple revealed two new additions to their flagship phone – The iPhone 6 and iPhone 6 Plus. Most android users will say the specs of the new iPhones is nothing new since android devices have been carrying such features way before apple did. A good example of this is the iPhone 6 with a larger 5.5 inch display, this entry into the phablet market brings in some new competition for popular Samsung and similar android phablets.   

With the new iPhone comes iOS 8, the new operating system will be available to download on the 17th September two days before the latest iPhone release date. If you are an existing iPhone user you can update your phone software on the 17th and take advantage of what iOS 8 has to offer...

Your Website Security Can Now Affect Google Search Rankings

By Shan Balasuriya Posted Date: 2014-09-09

Google, the technology and search engine giant, recently revealed in an official blog post that they will be starting to factor in security when determining search rankings for websites. Google will start to give a higher priority for websites that incorporate encryption and such secure websites can hence show up higher in search rankings. This makes https and website encryption another thing to consider when doing search engine optimization on your website. 

In the blog post, two Google webmaster trends analysts wrote “We’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure”. Google has even set up a specialized research team called ‘Project Zero’, this consist of a team of security researchers who are dedicated to making the internet a safer place...