How Augmented Reality (AR) & Virtual Reality (VR) Can Affect The Future of Business:

By Shan Balasuriya Posted Date: 2017-08-29

The future of AR and VR for Business

A term that’s gaining a lot of traction and heard increasingly often is Augmented Reality (AR) & Virtual Reality (VR). The reason for this is because AR & VR are the next phase in the technological advancement that we have achieved. Similar to the smartphone when it first came out, AR/VR tech will start to change the way we do business and interact with the world on a daily basis.  This is the future of technology so it is essential to understand how it can impact the way business is done in order to stay ahead.

What exactly is AR & VR?

AR & VR although usually discussed together have significant differences while also sharing similar features.

  • Virtual Reality – VR usually immerses the user in a virtual environment using a headset that essentially isolates you from the real world
  • Augmented Reality – AR on the other hand projects virtual objects and information onto the real world around you

Even though VR can give you the opportunity to create and explore any number of virtual worlds it is still restricted as far as the user is concerned. For instance the best VR systems (such as Oculus Rift) will not allow you to move too far away from the hardware, and even though there are less immersive options (with smaller hardware) for instance Samsung’s Gear VR, you wouldn’t generally be wearing one around while out and about.

AR on the other hand works while the user moves around relatively free, so information and objects are projected onto what you see. This can be done in a variety of ways for instance the mobile phone (how the popular Pokémon Go app works) or even cutting edge technology like the Microsoft HoloLens (which is a battery powered mixed platform with both AR and VR capabilities).

What impact does it have on business?

A 360 degree immersive experience can significantly change the way people do many things and can especially impact business in several ways. The rapid way that technology advances opens new opportunity for businesses. Just like the people who embraced mobile technologies and social media – businesses that become early adopters of AR & VR tech will be able to leverage this to stay ahead of the competition within their respective industries. Discussed below are some business uses of AR & VR...

Is A Do It Yourself (DIY) Website Right For Your Business?

By Shan Balasuriya Posted Date: 2017-08-21

A DIY website for your business

Your business website is usually the first point of contact for a customer – before they even call or visit your business they may look it up online to find out more about what you do and what you have to offer. The quality of your online presence (especially the business website) will reflect on what the customers will perceive about your business. Hence it is essential to make sure the website is up to scratch in providing a good image for your business.

The ideal way to do this would be to hire professional web designers and digital marketing agencies that can create a quality website as well as establish the perfect online presence for you. However, as a small business that is just starting up, this may be difficult to do, especially because of a limited budget available.

As a result of the limited budget, the next best thing would be a DIY website using one of the many website builders available today. The points below discuss how you can decide wither a DIY website is right for your business...

Using Instagram to market your business online:

By Shan Balasuriya Posted Date: 2017-08-15

Using Instagram For Marketing

Social media with its massive user base is now an essential tool for business and marketing. Being a platform where users are most comfortable, social media pages can be a great way to establish a more personal relationship with your consumers while providing them with the information on your latest products and services.

One such platform besides the most common one - facebook is Instagram. The biggest benefit of instagram is that it provides a visual impact and hence can be an especially effective tool if you run an e-commerce website or sell a specific product.

Although instagram can be a challenge to marketers since content can only be images or short snippets of video. It still has a high impact on lead generation and even conversion because consumers are more likely to be impressed by (and engage with) visual media than they would with text content...

What you can do to keep your website secure from hacking:

By Shan Balasuriya Posted Date: 2017-08-08

Keeping your website secure

As a business owner that relies on a good online presence or effective e-commerce website, there is nothing worse than being hacked. There a variety of hackers out there and in some cases a vulnerability in your website can result in loss of valuable data, your content being altered or deleted and even your business data being held for ransom (known as ransomware).

As a small business owner with a basic website you may be under the impression that your site has nothing worth getting hacked for, but websites big or small are compromised all the time. Most website hacks are not necessarily to steal data or vandalize your website but rather to use your server as a relay to send spam mail or set up a temporary place to share files (which could be of an illegal nature).  A lot of smaller hacks are automated using scripts that explore the internet to find websites with well-known vulnerabilities and exploit them.

Discussed below are some ways you can protect your website and prevent hacking...

How to get started with video marketing for your business

By Shan Balasuriya Posted Date: 2017-08-01

Guide to video marketing

The way people are engaging with content continuously changes as web technology improves. With faster internet connections and better file compression, now internet users can engage with quality video content directly from their mobile devices while on the move. As a result video content has the tendency to go viral very quickly.

In addition to being a great way to explain things to people, video content is very easy to consume. Rather than reading through long product descriptions or reviews today’s average customer prefers to watch a video and see the product (or service) in action. This, along with the fact that video is easily accessible and more convenient is few amongst several reasons why video marketing is essential for modern business.

The thought of creating a marketing video, especially the first one for your business can seem to be a complex and costly task, however this isn’t necessarily so. Discussed below are some tips on how you can get started with your first marketing video...