What is Google AdWords & Pay per Click Advertising?

By Ish Naeem Posted Date: 2016-08-29

What Is Google AdWords and PPC

Google AdWords is a service provided by Google the search engine giant. It is an advertising service for businesses allowing them to purchase advertising space on Google Searches, websites on the Google AdSense network and on YouTube. As of last year Google had a 30% share of the entire digital advertising making it the single largest player.

The Google AdWords program provides businesses with a tool to analyse search data, set online advertising budgets and set a bid or price the business is willing to pay per click – hence the term Pay per Click (PPC) advertising...



The Perfect Formula for an 'All-in-1' Online Marketing Strategy:

By Ish Naeem Posted Date: 2016-08-22

The Perfect Formula for an Online Marketing Strategy

Marketing is something that is in the realms of endless possibilities, especially in the modern day with the emergence of hyper connectivity as well as the popularity of mobile internet and social media. This basically means there are numerous different strategies that can be employed in order to improve your business brand recognition and convert new customers. Having so many marketing options can make you ask yourself the question: “am I choosing the right combination of strategies?”

One of the best solutions to deciding on the ideal formula for your marketing is to treat your marketing strategy as an ‘all-in-one’ combination of different tactics rather than treating them as individual ones. The goal here is to create a system that constantly drives traffic back to your website where you can then convert the traffic into real paying customers...



5 Ways to Improve Your Online Presence

By Ish Naeem Posted Date: 2016-08-15

5 Ways to Improve Your Online Presence:

Although there is not much a digital marketer can do about the problems caused by changes to search engine and social media algorithms, there are improvements you can make to your overall online marketing strategy which can eventually impact your customers’ decisions.

Regular updates and tweaks to the online store or business website has become the standard response mechanism to keep up with search engine and social media algorithms in order to improve business. But creating an attractive online store or an eye catching e-commerce website and publishing fresh engaging content is just one piece of the digital marketing pie.

Businesses have to look at alternative ways to provide users with a reason to visit your website and purchase your products or service. This requires more than the standard SEO updates and strategies. Discussed below are five ways to improve your online business without relying solely on SEO and social media marketing...



The future of mobile search trends for 2016 and beyond

By Ish Naeem Posted Date: 2016-08-08

Mobile Search Trends

The use of mobile devices has drastically increased over last several years and is now at an all-time high. People are now using mobile devices or smartphones as their primary tool for day to day internet browsing and especially to make searches. With the ability to perform an on the spot search at any moment you need, the devices have revolutionized the way people browse on the internet.

The fact that people are now using mobile devices to make online searches as and when they please has a significant impact on web design and SEO. Below we discuss some of the mobile search trends and what it means for business websites...



The 5 Phases of Website Development

By Ish Naeem Posted Date: 2016-08-01

The 5 Phases of Website Development

Generally when it comes to building a website, quality web design firms tend to make use of a systemized set of phases for the project. Regardless of whether it is a simple marketing website or a more complex one with custom features, making use of an organized strategy is vital to a successful build.

The website development process can be broken down into 5 major phases, each of which are interrelated and serve a specific purpose. Dividing a website project into these 5 phases and focusing the right resources, time and money for each can result in the best outcomes at the end. The 5 phases are discussed in a little more detail below...