Important Tips to Online Marketing: Tip 5 - A Business Website

By Shan Balasuriya Posted Date: 2013-08-27

The final and most important online marketing tip is to have a user friendly high quality business website. All the online marketing tips and strategies outlined in the previous Web Choice Online blog posts are effective and can help promote your business to a relevant target audience. They can be used as short term traffic (and sales) driving tool or as long term brand building campaigns – but if you fail to have a professional business website that delivers your brand message, product or services in a simple, effective, informative and well-presented manner, then your  entire online marketing campaign will be a waste.

Important Tips to Online Marketing: Tip 4 - Social Media Marketing

By Shan Balasuriya Posted Date: 2013-08-20

In recent years when discussing online marketing, social media has been a primary point of focus because of its increasing presence and strong influence on the internet. Social media has had a major impact on online marketing strategies - with an ever increasing list of users these social networks have become ideal places to share your information as well as creating the opportunity to carefully select your marketing audiences based on their interests, geography and other useful information.

Important Tips to Online Marketing: Tip 3 - Email Marketing

By Shan Balasuriya Posted Date: 2013-08-13

Email Marketing is a direct form of marketing that can be targeted to specific audiences. An email marketing campaign involves using emails as a platform to market your business, product or service, by sending out marketing emails to a bulk email database. For instance your bulk email database can comprise of your current customer base, or potential customers that may have signed up for news-letters. Sending out email marketing campaigns is known to be one of the most effective online marketing strategies.

Important Tips to Online Marketing: Tip 2 - Pay Per Click Advertising

By Shan Balasuriya Posted Date: 2013-08-06

Pay Per Click (PPC) advertising is a form of advertising available on search engines such as Google, Yahoo and Bing. These search engines give you the option of creating custom Ad's that are displayed when a specific set of words known as keywords are searched for. The most popular form PPC advertising is done using Google Ad Words, an affiliate of the most commonly used search engine platform - Google.