Signs your business website needs a re-design:

By Shan Balasuriya Posted Date: 2017-07-25

Signs your business website needs a re-design

Your business website is what defines the online presence for your business. In today’s internet age where nearly everything is done on the internet, having a good business website that reflects your brand and what you stand for is absolutely essential. A website re-design can revitalize your business - however it can take up a lot of resources, time and money.

With the rate at which technology advances, generally a well designed and developed website will have a lifespan of about 3 to 5 years, but this can really depend on the state of the website. Deciding on whether your website needs a re-design should not be limited to just the latest design trends and what your website is lacking, but more on whether or not people still engage with it...

What Social Media & Digital Marketing Can Do For Your Medical Centre

By Shan Balasuriya Posted Date: 2017-07-18

social media and digital marketing for medical centres

Regardless of whether your medical centre is a new one that just started up or a well-established business operating for several years, a primary concern year in year out is improving revenue and bringing in more patients.  Having a good website design and an online appointment booking system is definitely the first step of creating an online presence for your medical centre, but once you have all this in place you need to drive traffic (or visitors) to your website. The number of visitors and traffic to your website can directly correlate to the amount of patients visiting your medical centre. This is where digital marketing and social media come into play – having a good online presence on social media and a digital marketing strategy in place is essential to any business today.

After the first steps of creating an online presence with your medical centre website design and SEO, the next phase is setting up a social media presence as well as a digital marketing strategy – both of which are key elements to bringing in new business...

What can good web design & SEO do for your medical centre?

By Shan Balasuriya Posted Date: 2017-07-11

Website Design for Medical Centers

In today’s technology driven world a large percentage of the population are connected online via mobile devices. Whether it is via a tablet or a smartphone a majority of people tend to use the internet in some way or the other when going about their daily lives. The fact that people are turning to the internet to find solutions, means that they even search for doctors or medical health services online. In addition to looking for various health services online, patients now prefer to book appointments online from the comfort of their smartphone rather than having to phone in or visit the centre in person.

These trends in mobile internet usage brings to attention the importance of having a good online presence for your medical centre as there are many benefits to both the centre and its patients by doing so....

Online Appointment Bookings That Integrate With Practice Management Software:

By Shan Balasuriya Posted Date: 2017-07-04

Online Appointment System With Best Practice

In today’s technology driven world it’s vital for any medical practice to have an online booking platform in place so patients can make appointment bookings via the internet. There are several advantages to online bookings systems most of which have been discussed in our previous blog post.

Although there are several options out there for medical practices considering the implementation of an online system, it’s important that you choose the right one, one of the key things to look at is whether the system will integrate well with your existing practice management software.

Most medical practices in Australia already have an automated or computerised system in place to manage patient appointment bookings as well as medical practitioner (doctor) schedules. However, not all these systems have an online appointment booking platform integrated with them.

Why integration is important?

Listed below are some of the reasons why it’s necessary that any online appointment booking system for your website must integrate with existing medical practice software...