How to achieve the best content marketing strategy? - The 6 steps

By Ish Naeem Posted Date: 2016-07-25

6 Steps to achieving the best content-marketing strategy

Content marketing has becoming increasingly popular as part of a business/brands marketing strategy. The reason behind this is partly due to the many benefits it has to a business as a result of good content marketing. Some such benefits are things like: enriched brand recognition and reputation, improved SEO and even a better social media presence and popularity.

Content marketing can seem like a fairly straightforward process and this apparent ease of executing a content marketing strategy is a reason why it has gained popularity amongst businesses and their marketing teams. However, thinking that it is easy or that you can improvise your way through content marketing (without a real strategy) can actually hurt your brand or businesses rather than develop the marketing and exposure it gets.

The reality is if you want your content marketing to succeed then you need a strategy, a good one too. Below we discuss some steps that can help you develop an effective content marketing strategy...



How can Small Businesses take advantage of the Pokémon Go hype?

By Ish Naeem Posted Date: 2016-07-18

This is the latest viral phenomenon to hit the mobile gaming market and the internet for that matter. Pokémon Go is a location-based gaming app developed by Niantic Labs in partnership with Nintendo, and to say it is ‘blowing up’ is no exaggeration. The daily average users for the app have already surpassed that of social media applications like Facebook, Snapchat, Twitter and Instagram.

pokemon-go-for-small-business

The app which was initially only released on the US, Australia & New Zealand app stores (both android and apple) has seen a large number of downloads. This Pokémon app is something that appeals to a large demographic of people – from the 90’s kids who used to collect the cards to the current generation of young ones who are just learning about the world of Pokémon. This large demographic is what has resulted in the significant surge in downloads as well as daily users. The value of Nintendo alone has risen by about $7 billion in the week since the apps release.

So as you can probably tell the Pokémon Go hype is very much real, so how can small business owners use this hype to help promote their businesses?...



Determine the ideal online marketing budget for your business:

By Ish Naeem Posted Date: 2016-07-11

How much should you spend on online marketing?

So you have an amazing new business website but you have no clue how to get it in front of your target audience and increase website traffic.  This is where digital marketing (online marketing) comes into play. For any business that has a presence online, digital marketing is what allows you to promote your business on the internet and improve brand recognition and awareness. This can ultimately lead to improved conversions and sales.

A common question we tend to hear is “How much should I spend on marketing?”- unfortunately there is no way to define a fixed amount since there is no ‘one-size-fits-all’ budget or strategy for online marketing because every business is unique. However if you carefully plan exactly what you want to do with online marketing and promoting your business, this can help you determine an idea of what sort of marketing budget to set. Below are some tips to help gauge your marketing budget...



Tips for Updating Your Website Content:

By Ish Naeem Posted Date: 2016-07-04

Useful Tips for Updating Your Website Content

Maintaining fresh content on your website and making regular updates can tend to fall on the backburner and end up being a forgotten to-do task. As a result the content on your website starts to soon appear out-dated. Not only does this affect the first impression that people get when they visit your website but it can also affect your search engine rankings.

Below we discuss some tips to updating content on your website and ensuring that your website is always up to date with fresh information and content...