Important Tips to Online Marketing: Tip 1 - Search Engine Optimization

By Shan Balasuriya Posted Date: 2013-07-30

The ways a business can advertise, promote and market its products, services or brand over the internet is known as online marketing. This helps promote your business to a specifically targeted audience with the use of a variety of online channels. Making the most of these online marketing techniques means that your business can reach your desired target audience efficiently.

Five things to consider when designing an e-commerce website:

By Shan Balasuriya Posted Date: 2013-07-22

With the emergence of online retail websites purchasing goods and services has never been easier. From a large variety of products to even buying groceries over the internet now e-commerce is booming more than ever. If you aren’t selling your product online then you are missing out on a large portion of the retail marke

Are tablets taking over?

By Shan Balasuriya Posted Date: 2013-07-15

The technology industry is booming at and exponential rate and now sharing information is easier than ever before. Computers have evolved a long way from basic desktop PC's to hand held devices that are overloaded with functionality. Well looks like the new-age tablets are finally taking over the computer industry; According to a recent study conducted by the tech research giant Gartner tablet shipments are expected to rise by 67.9% whilst PC shipments including desktops and laptops is said to plummet by 10%.

Five Key Elements to consider when signing up for web hosting services:

By Shan Balasuriya Posted Date: 2013-07-08

Web hosting is one of the important aspects of creating and launching a website or an online shopping store. Web Hosting can be described as rented space on a computer (also known as a ‘Server’) where all the data that makes up a website is stored. This data is then made available to the online community by the server that stores it. When choosing a web hosting service there are some essential points that must be considered

Is Your Website Multi-Screen Friendly?

By Shan Balasuriya Posted Date: 2013-07-02

Internet connectivity is no longer limited to just your laptop or PC. With the continuous advancement in technology and hardware, people can now be perpetually “connected”. The appearance of smartphones and tablets has made it possible for people to access their favourite websites on the go. The increase in the usage of these other screens has made it evident that the cross-platform compatibility of your website with these other devices is vital. So it’s time to ask yourself the big question, “Is your website accessible to the growing number of users on these other devices?”