How an online booking system can benefit your medical centre:

By Shan Balasuriya Posted Date: 2017-06-27

medical centre online appointment booking system

A large number of medical practices whether a medical centre or hospital are going online with appointment booking systems. This means proving their patients with the facility of checking doctor schedules in real-time and booking an appointment online.

With the growing use of mobile technology such as smart phones and tablets, it is very important to understand why such a system not only works but can be of great benefit to both the practice and its patients.

Discussed below are some of the main advantages of using an online appointment booking system for a medical centre...

Using social media to grow your brand:

By Shan Balasuriya Posted Date: 2017-06-20

Growing your business brand using social media

Social media marketing is rapidly developing and marketers, entrepreneurs and business owners who haven’t stayed up to date with the trends can find themselves and the businesses they represent falling behind. Managing a social media strategy that translates through to good results for the business is something that must be given the appropriate resources, not just left as an afterthought.

There are many small business owners that know how important social media marketing is for their business, but just haven’t gotten around to doing it or don’t know where to start. Discussed below are some steps you can take to implement a good social media marketing strategy and grow your business...

What is inbound marketing?

By Shan Balasuriya Posted Date: 2017-06-13

What is inbound marketing

A term that has gained popularity over the last few years in the marketing arena is inbound marketing. In this technology driven world it is absolutely essential that digital marketers attempt to stay up to date with the latest marketing trends and customer demands so as to obtain and retain customers. So what exactly is inbound marketing and how does it come into play?

In simple terms, inbound marketing is the process of attracting visitors to your business website, converting them into leads and then cultivating these leads right through to sale and in the process creating a customer with the potential to return. Although this is a very simple definition and is in line with nearly all forms of marketing, there are a lot of specific details that go into formulating marketing strategy that works. The special thing about inbound marketing is that the main focus is on the user and the experience they have on their journey towards a sale...

How to create a good email marketing campaign:

By Shan Balasuriya Posted Date: 2017-06-06

tips to good email marketing campaigns

Email marketing campaigns can be a highly effective method to drive traffic through to your website, however not all email marketing campaigns are successful. If you are getting frustrated that your email campaigns have been fruitless don’t worry, you’re not alone – digital marketers everywhere have trouble getting clicks through email and some even just getting people to open them.

Convincing people to click thought to your website via an email can be difficult, but is not something that must be ignored. Email is still considered one of the most cost effective ways to reach customers in a manner that would increase engagement and drive sales. Since email marketing still remains to be one of the most efficient methods of digital marketing, how do you go about creating a good email campaign that works? Discussed below are some tips to help you do just this...