What to post in your business website blog:

By Ish Naeem Posted Date: 2016-06-27

What to post in your business website blog

Blogging is a great way to engage with your customers and potential customers while also generating good traffic to your website. In the previous post we discussed the importance of having a blog on your website. Once you have set up a blog page you need to start making relevant posts, below we discuss some of the points to look at when deciding what to post in your business website blog and how.

Blogs make for a great marketing platform for telling your story and the story of your business. Blogs also help you get noticed by search engines too...



The importance of having a blog on your website

By Ish Naeem Posted Date: 2016-06-20

Why is it important to have a blog?

Is blogging really a necessary part of a business website? One of the first things that business owners would find when researching on search engine optimization (SEO), are blogs. Blogs have gained a reputation for being a very useful tool in order to boost website SEO and improve search rankings. The purpose of blogs are not just limited to SEO, they have a few other advantages to your business too. Some people would debate about whether blogging is still relevant, especially with the use of social media as a marketing platform. It is important to understand what a blog does, why it helps and why it should be an integral part of your website and online marketing strategy.

What is a blog?

A blog is no more than a collection of articles or posts about certain topics. Blogs generally provide readers with information, news, tips and guides about a specific topic or range of topics.

So what is the importance of a blog and how can it help?

Discussed below are four of the main reasons why blogging is integral to your online marketing strategy regardless of whether you are a small business or large organization...



Define Your Ideal Customer Before Conducting Any Online Marketing:

By Ish Naeem Posted Date: 2016-06-14

Importance of Defining your Ideal Customer

Online marketing for your business can be an excellent way to get visitors to your website and generate more leads. A good digital online marketing strategy can significantly improve the inquiries you get through your website and improve your online sales. One of the most important elements of an effective marketing strategy is to define your ideal target customer profile. Effectively identifying what attributes make up your ideal customer will allow you to build a tailored business message, services and/or product. Knowing your ideal customer will also help your business improve sales and provide better support.

Primarily understanding the problems that your business or website aims to solve is the first step in defining the ideal customer. Once you have an idea of what problems your business aims to tackle, you can then start to work out who is likely to suffer from these problems, this will be the outline of your target customer...



FinRay Financial Services – Website Development - Case Study

By Ish Naeem Posted Date: 2016-06-08

FinRay Financial Website Design

FinRay Financial Services is a financial services business that operates out of Melbourne. The owner Satheesh contacted us with regard to setting up an online presence for the business. As a fairly new company, FinRay did not have any sort of online presence except for the facebook page.

As a small business that is making its first appearance online we had to speak to Satheesh and learn more about what they hope to achieve from their website. Since FinRay does not have an existing site to refer to in order to understand what sort of traffic they have and what information they currently provide the first meeting was vital to laying out the scope of the project...



Do I Really Need A Website? Ask These Questions Before You Decide:

By Ish Naeem Posted Date: 2016-06-06

Do I Really Need A New Website?

You may have spent a lot of money developing a website for your business sometime back, but now you feel the need has arisen for a revamp of your website as you think the current design looks old and out dated. It is important to ask some of the following questions before you consider a re-design of your existing website as it can assist you in developing a website that not only improves your marketing but can generate new customers. Especially since a new website can mean additional costs it is important to know exactly what your business is to gain out of the re-design, the following questions can help you gauge that...