Quick Tips to Successful Search Engine Marketing

By Shan Balasuriya Posted Date: 2017-05-29

Quit Tips to Search Engine Marketing

Understanding how search engines such as Google work when it comes to their organic results (SEO) and paid advertising (AdWords Marketing) can be daunting. Discussed below are some quick, useful tips to help you market your business on search engines and improve visibility...

What a digital marketing agency can do for your business:

By Shan Balasuriya Posted Date: 2017-05-19

What a digital marketing agency can do for business

Running a small to medium business is no easy feat; there are a large number of tasks you need to oversee daily and allocating the time and resources to one of the most essential aspects – digital marketing can be daunting. The importance of digital marketing can sometimes be underrated, when in-fact digital marketing is a key factor in bringing new customers to the business.

Digital marketing is absolutely essential, especially to a small business when it comes to generating new leads and improving sales. Launching a new website as well as setting up and implementing an effective digital marketing strategy can be very time consuming and can require specifically skilled employees. This means as a small business owner you have to hire the necessary skills as well as allocate the resources required to execute good marketing for the business. This is not always feasible to a small business as hiring skilled work can be costly and setting up a ‘marketing department’ can also require a lot of resources.

So what is the best solution for small business? – outsourcing the marketing to an experienced, well established digital marketing agency that has the skills and resources required to develop a digital marketing strategy that works

Discussed below are some of the things a good digital marketing agency can do for your business...

The benefits of working with a professional web design & digital marketing agency:

By Shan Balasuriya Posted Date: 2017-05-12

Why a professional web design agency?

As marketing budgets become tighter, companies struggle to find ways to get the most ‘bang for their buck’ when it comes to implementing a digital marketing strategy that creates brand recognition, improves lead generation and increases overall sales.

One method of doing this that even some larger businesses are incorporating is to use the services of an external firm that specialises in digital marketing. This can be just for specific projects or even for all digital marketing being done for the business.  Some of the benefits of working with an external marketing agency rather than hiring within include...

How to deal with negative online reviews:

By Shan Balasuriya Posted Date: 2017-05-05

How to deal with negative reviews online

A negative review or a comment made online can have significant impact on your business reputation. It can result in possible loss of clients, loss in revenue, and can affect potential sales in the future too.

Now that the internet has become the go to place to find anything a person needs, online reviews on products, services and even businesses itself are taken seriously when a potential customer is deciding whether to make a purchase. With the readily available information on both social media and websites, potential customers are more aware of the quality of service available to them and they usually determine this based on other peoples reviews or comments.

In view of the above fact it is essential to look at each negative comment or review written by customers seriously especially since it can provide insight and help develop your service better. It is also equally important to respond appropriately to these types of reviews.

Discussed below are some tips on how to handle negative reviews and maintain your business reputation online...