The Web Design Dictionary – Understand The Lingo

By Ish Naeem Posted Date: 2017-03-31

Web Design Dictionary

The first thing you would notice when you plan to get a website designed for your business is that the professional web design agency or web designer your contract would bombard you with a heap of confusing words when discussing the development of your new website. Don’t panic, it’s a tendency of people in technology to use abbreviations they have for certain concepts, which may sound confusing at first. When meeting with your web design agency it’s important to be aware of what these terms are and what they mean, knowing what they are talking about has many advantages. Knowing the terms of the trade will help you understand exactly what your business website needs as well as the value of each feature or service, this way you wouldn’t end up paying more than you should...



Website Content Writing Tips - Writing content that converts!

By Ish Naeem Posted Date: 2017-03-24

Website Content Writing Tips

When building a new business website, there are several things to take into consideration in addition to the overall website design and its user experience. One of these is the actual website content – having compelling, relevant and interesting content is vital for a website to be able to achieve its purpose. Yes, the design of a website is what gives the wow factor when a visitor lands on a page; however it is the content that eventually converts a visitor to a paying customer. It’s the content that visitors come in search of to provide the answers they are looking for.  

Discussed below are some useful tips to writing website content that converts...



Tips on driving traffic to your blog

By Ish Naeem Posted Date: 2017-03-16

Drive web traffic to your blog

Setting up a blog is good for SEO, creating a platform that provides fresh content to your visitors while also allowing you to build internal links on your website. Blogs are a great way to provide useful information, news and articles to your website users, thus generating better traffic on the site and facilitating better search rankings.

So now that you have a blog page on the site, it’s just a matter of writing informative posts and publishing them right? Slow down! In addition to ensuring the target market finds the blog interesting, it’s important to make sure they would be keen on exploring and reading other articles you provide and maybe even sign up to your regular posts.

Discussed below are five search engine optimisation (SEO) tips for your blogs...



Designing Mobile Ready Websites

By Ish Naeem Posted Date: 2017-03-09

Mobile Website Design

Mobile devices have changed significantly over the past decade from a standard phone to make calls and send SMSs, now we have ‘smart’ phones that are pretty much hand held computers you can use to do relatively anything. The modern day mobile device is now the go to device amongst many users, especially when it comes to browsing the web. The advantage of portability to use it anywhere at any time makes it easier for users to browse the web, whether it is reading articles, checking social media or even shopping online all conveniently while on the move.

As a result, businesses had to acknowledge this popular trend and provide their website visitors with content and design optimized for the mobile device. Having a responsive website design is now considered an essential part of creating an online business presence as it provides a competitive advantage over the businesses that don’t cater to this need.

An important part of responsive and mobile friendly websites is User Experience also known as the ‘UX’. When you design your business website its vital that you take the steps to build a user experience that is optimized for all devices. Tell your designers that you require a website that can accommodate a multi-screen experience that is seamless and easy to use. Discussed below are some important things to consider when it comes to responsive website UX...



The secret to good ‘Call to Actions’ that convert!

By Ish Naeem Posted Date: 2017-03-02

Convert your website vsitors with these CTA tips

A good website design is essential to improving online presence – It can help increase the recognition of your brand while attracting your idea target market. Methods like search engine optimization (SEO) and SEM Marketing (Google AdWords) can help drive the traffic needed to your website. But once visitors land on your site it’s important that they take the steps to contact your business or make a purchase.

Website visitors have very low attention spans and converting them within that short time frame is key, otherwise they would just drop out meaning a wasted opportunity for a sale. A good conversion strategy is to include ‘Call to Actions’ on your website that initiate a visitor to take action based on what they see. Discussed below are some tips on designing good call to actions that will help convert your website visitors into leads and eventually sales...