Your business website: A potential customer’s perspective

By Ish Naeem Posted Date: 2017-02-23

Website Design to get customers

A business website is one of the best marketing & sales tools available to modern businesses, especially for small businesses. It a great way to generate leads, create brand recognition, build a reputation and credibility while also providing potential customers with information thus generating sales leads. The best part is that it functions 24 hours a day, 7 days a week (provided you have a reliable hosting provider, like us!).

To improve the number of leads your website generates and hence maximize your return on investment it’s vital to keep in mind exactly what a potential client wants to see on the website. It’s very important that your business website responds to the needs of your ideal customer. So how would you identify what a potential customer wants to see on your website? It would of course depend on your target market and business niche. However, outlined below are some of the important things your website design must include...



The Power of Anchor Text: Backlinking Done Right! – Part 2

By Ish Naeem Posted Date: 2017-02-09

Backlinking Part 2

The first step to creating a natural anchor text profile that would not be penalized by the Google Penguin Algorithm is to know and understand the various different types of anchor text:

  • Branded Anchor Text: This is the term given to anchor text that uses your brand name within it. If you have a branded domain this can be the safest type of anchor text. In the case of exact match domains it can be a potential risk.

  • Naked Links: Any anchor text that actually displays the URL of the link rather than a placement text is knows as a naked link or naked anchor.

  • Generic Anchor Text: This is usually a generic term, the most commonly used ones are call-to-action texts (CTA’s) that aim to influence a user into performing an action. An example is: “click here”...