What type of business are you running? Is it Busines-to-Business (B2B) or Business-to-Customer (B2C)? If it is B2B, this is definitely for you. And if...
The Evolution of Digital Marketing It's been so long since the world of marketing and shopping has been taken into the digital space. And from then...
"Alexa, ask the article reader to read this article on the screen." (Go on. say it!) The business world and the markets were already headed towards the...
They say light is the fastest. Huh! Try Digital Marketing Trends. If you are a marketer, you'd agree with me. The marketing tactics on digital...
Social Media practically reigns over the digital business world now. When the world first stepped into the digital business world, the methods we tried to...
Your website practically lives on the traffic it gets. A website without traffic is as good as a haystack and nothing else. So when you...
Wikipedia, the saviour of academics. That is no secret. You will agree with me if I call it the biggest knowledge base in cyberspace, right?...
This article connects with our previous article on modern web design tools. Read it here if you missed it. Web design is not what it used to...
"So you think you can make good websites!" If that too was a show on telly, you'd lose! Yes, I said it. You will realise...
"What is YouTube?" I just asked you the dumbest question, didn't I? Of course, you know YouTube. Or...
The term "marketing" is now digitised! And playing the winning game is a lot different in the digital space. Your budget investment is needed. But...
It is inevitable to accept that the world runs on live connectivity. The presence and the involvement of businesses in the digital space have become...
Increasing sales is the key goal of countless businesses, large and small alike. With online shopping thriving in 2020 it is no surprise that online...
If you are looking to increase your sales and build relationships with your customer’s email marketing is a great way of getting a message across...
Increasing online sales is a marketing goal that can be very competitive. With hundreds of products just click away, how do stand out and differentiate...
If you are thinking about making a change on how you manage your company or institution this year, there is no doubt that you have...
The ongoing COVID-19 pandemic has changed how businesses operate and life as we know it. As we say good riddance to 2020, we are all...
This year has been a year for the history books. Filled with ups and downs, challenges, and experiences, most of us are looking forward to...
With the year coming to an end the season ahead is certainly different from last Christmas. As with everything in 2020, the holiday shopping season...
There is no second-guessing that this year is hard on business Coronavirus has likely forced you to make big changes to the way you operate....
If you are thinking about planning your Instagram strategy for the season ahead here are some important facts and tips that you need to know...
2020 has been a year that will go down in history as the year that brought about change! Until a cure is discovered for COVDI-19...
I think one thing that we all would agree on is that 2020 has been a nightmare of sorts. While the majority of industries saw...
We are all learning to adjust ourselves to a new world. COVID-19 has changed the way we live and the way we do business. Work-Life...
Facebook decided to shake the e-commerce industry with its launch of Facebook shops this year. The company announced the launch of shops as an initiative...
This year has taken many twists with the impact of COVID-19 affecting everyone on a global scale. While there has been a decrease in tourism,...
What does voice search mean for your business? The same way that there are User Experience / User Interface (UX/UI) Designers, a new dimension has emerged...
Validating that an idea is worth pursuing is crucial. Including the user’s consideration in the decision-making process helps make sure that you’re building the right...
A journey map is a visual representation of the process someone goes through to accomplish a goal. It’s a common tool in UX Design, and...
A persona is used commonly in marketing and UX/UI (web design) to understand more about who is expected to be the best type of user...
Facebook 90% of australian businesses use Facebook to increase their visibility. It’s become quite competitive, and the cost of running ads needs to be weighed against...
First of all, how important is website speed? Well, according to Crazy Egg, a 1-second delay in site loading speed causes: • 11% fewer page views •...
Having a high-quality user experience once people reach your website is key, but before they reach your site, you need to think about how to...
What is an algorithm? In this scenario, it’s the order that content gets displayed in a social feed, or search results. On Facebook, you don’t see...
If you ever sell to other businesses, LinkedIn should be at the top of your priorities for social media and digital strategy. Leverage a more...
It’s been a crazy year for social media, Facebook, and Google have been releasing a slew of algorithm changes. Instragm has passed the one-billion user...
It’s been a crazy year for social media, Facebook, and Google have been releasing a slew of algorithm changes. Instragm has passed the one-billion user...
It’s been a crazy year for social media, facebook, and google have been releasing a slew of algorithm changes. Instragm has passed the one-billion user...
1. BUILD A CULTURE When it comes to long term success in business you have to build a culture that attracts the best people. When you...
1.BUILD YOUR NETWORK It’s a lot of pressure running a business , people invest a lot of money, reputation and emotional labour into growing a sustaining...
Now more than ever people are in the best position to start building businesses. However if you want to build a 10 million dollar business...
If you are a digital entrepreneur, you know how important it is to create clear content that sends a strong message to your audience. But what...
3 OVERLOOKED TIPS FOR E-COMMERCE PROFITS Ecommerce is continuing to explode in 2019 with the Australian ecommerce market generating over $11 billion in revenue in 2018....
By: Shavin Peiries It is not a new fact that modern marketing materials leverage countless resources, mainly those that have visual attractions to persuade and influence...
--by Shavin Pieris Our emotions guide our actions. In essence, this is the founding concept of a rapidly developing discipline that is shaking up marketing and...
Generating purchase motivations is the bane of any digital marketing strategy. You perform actions that attract visitors to your website, they are interested in your...
By Shavin Peiries What is Usability Testing? In essence, usability testing is a methodology that is used to check your website’s ease-of-use with real customers before it’s...
By Shavin Peiries In the previous article, you learned about what usability testing is and why it is important. Now how can you go about conducting...
By: Shavin Peiries You may have heard how important it is to include a call to action on your site, but what is it? A call...
By: Shavin Peiries Finding a winning product is the most complicated task in dropshipping. What do you have to sell on your e-commerce site to make...
By Shavin Peiries E-commerce has emerged as one of the most successful sales channels in the market today. Anyone from anywhere in the world can buy...
Sometimes a project that seems like an easy victory to us turns into disappointment or even disaster. More importantly, sometimes we or our competitor cope...
The amount of visual content shared has increased to 3 billion images and 10 billion videos between Facebook Messenger, Instagram and Whatsapp. And Video is...
Accepting and processing credit card payments is a standard with almost any business today. This is especially true for businesses that sell products and services...
As a business with that markets its products or services online using paid advertising such as Google AdWords (or even paid social media marketing like facebook Ads)...
When it comes to digital marketing, in order to achieve the best results and execute an effective marketing strategy it is vital that you are...
As a small business startup, you are generally limited in resources and sometimes unable to have separate departments or even a physical office. But customers...
When it comes to starting an online business there are overall set of strategies to execute in order to ensure its success. Many people have...
With the increased dependency of businesses on the internet and online services, the vulnerability to cyber-crime is also increased. Hackers and online criminals are finding...
The use of smartphones and mobile internet has been increasing steadily over the last few years. The Deloitte mobile consumer report at the end of 2016 showed that...
It is common knowledge based on a variety of research conducted that the attention span of the average website visitor is only a couple of...
Traditionally to cater to the large mobile user base, a website would have a separate mobile version of it designed. This involved building a mobile...
Any company building a new business website wants their new website to stand-out in comparison to their competitors. As a business owner or marketing manager,...
A term that’s gaining a lot of traction and heard increasingly often is Augmented Reality (AR) & Virtual Reality (VR). The reason for this is...
Your business website is usually the first point of contact for a customer – before they even call or visit your business they may look...
Social media with its massive user base is now an essential tool for business and marketing. Being a platform where users are most comfortable, social...
As a business owner that relies on a good online presence or effective e-commerce website, there is nothing worse than being hacked. There a variety...
The way people are engaging with content continuously changes as web technology improves. With faster internet connections and better file compression, now internet users can...
Your business website is what defines the online presence for your business. In today’s internet age where nearly everything is done on the internet, having...
Regardless of whether your medical centre is a new one that just started up or a well-established business operating for several years, a primary concern...
In today’s technology driven world a large percentage of the population are connected online via mobile devices. Whether it is via a tablet or a...
In today’s technology driven world it’s vital for any medical practice to have an online booking platform in place so patients can make appointment bookings...
A large number of medical practices whether a medical centre or hospital are going online with appointment booking systems. This means proving their patients with...
Social media marketing is rapidly developing and marketers, entrepreneurs and business owners who haven’t stayed up to date with the trends can find themselves and...
A term that has gained popularity over the last few years in the marketing arena is inbound marketing. In this technology driven world it is...
Email marketing campaigns can be a highly effective method to drive traffic through to your website, however not all email marketing campaigns are successful. If...
Understanding how search engines such as Google work when it comes to their organic results (SEO) and paid advertising (AdWords Marketing) can be daunting. Discussed...
Running a small to medium business is no easy feat; there are a large number of tasks you need to oversee daily and allocating the...
As marketing budgets become tighter, companies struggle to find ways to get the most ‘bang for their buck’ when it comes to implementing a digital...
A negative review or a comment made online can have significant impact on your business reputation. It can result in possible loss of clients, loss...
The branding of a business plays a vital role in what the business hopes to achieve and how the business plans on portraying itself to...
One of the most difficult decisions made when you plan to build and launch a new business website is deciding on which web design company...
Getting the website finished and live is a great step in improving your online business presence, a website being the foundation of it all. But...
A website design is an essential part of any business in the modern era, It is as important as having a business phone or email....
The first thing you would notice when you plan to get a website designed for your business is that the professional web design agency or web...
When building a new business website, there are several things to take into consideration in addition to the overall website design and its user experience....
Setting up a blog is good for SEO, creating a platform that provides fresh content to your visitors while also allowing you to build internal...
Mobile devices have changed significantly over the past decade from a standard phone to make calls and send SMSs, now we have ‘smart’ phones that...
A good website design is essential to improving online presence – It can help increase the recognition of your brand while attracting your idea target...
A business website is one of the best marketing & sales tools available to modern businesses, especially for small businesses. It a great way to...
The first step to creating a natural anchor text profile that would not be penalized by the Google Penguin Algorithm is to know and understand...
The ‘S’ in HTTPS stands for SSL (Secure Socket Layer), which is basically the technology that encrypts data between a website and a user to...
The anchor text is the term used to describe the visible, clickable text in a link that is found within website content. The anchor text...
Many small business owners and even large ones for that matter only start to look at conversion rate optimisation when they start realizing that their...
When you think automated marketing the first thought that comes to mind is Email Marketing. Email marketing although considered having a very good potential for...
In the connected world of today one of the primary tools that people use to search online is Google, whether it’s to find the next...
Digital Marketing for business, something we’ve been discussing on our blog over the last few weeks primarily revolves around engagement online. You want people to...
Blogging can be an important aspect of digital marketing and can contribute significantly to the online presence and search rankings of your business. In addition...
Although digital marketing does not necessarily have the best reputation amongst the online audience and consumers, it is still an effective strategy in building a...
The value of online video for marketing is a no-brainer: just scrolling through your social media or even browsing the internet in general you will...
The whole point of designing a high quality website is to create an online presence. The primary purpose the website serves is to help people find...
5 Ways to tell if your business needs new web hosting In the modern day web hosting is essential to any business especially if it’s one...
Google has recently revealed that they are making an update to the Penguin module of their search algorithm. Traditionally, the penguin update was designed to...
The use of smartphones has sky rocketed over the last 2-3 years, resulting in more people searching for what they want using their mobile devices...
Websites have become an integral part of business and is the foundation of building a strong online presence. They are essentially a way of providing...
In today’s technology dependent world a majority of small businesses are driven by a combination of productivity and collaboration. Incorporating various technologies has streamlined business...
The launch of a business website in today’s world is considered an indicator of validity – A company isn’t considered truly established until it has...
Google AdWords is a service provided by Google the search engine giant. It is an advertising service for businesses allowing them to purchase advertising space...
Marketing is something that is in the realms of endless possibilities, especially in the modern day with the emergence of hyper connectivity as well as...
Although there is not much a digital marketer can do about the problems caused by changes to search engine and social media algorithms, there are...
The use of mobile devices has drastically increased over last several years and is now at an all-time high. People are now using mobile devices...
Generally when it comes to building a website, quality web design firms tend to make use of a systemized set of phases for the project....
Content marketing has becoming increasingly popular as part of a business/brands marketing strategy. The reason behind this is partly due to the many benefits it...
This is the latest viral phenomenon to hit the mobile gaming market and the internet for that matter. Pokémon Go is a location-based gaming app...
So you have an amazing new business website but you have no clue how to get it in front of your target audience and increase...
Maintaining fresh content on your website and making regular updates can tend to fall on the backburner and end up being a forgotten to-do task....
Blogging is a great way to engage with your customers and potential customers while also generating good traffic to your website. In the previous post...
Is blogging really a necessary part of a business website? One of the first things that business owners would find when researching on search engine...
Online marketing for your business can be an excellent way to get visitors to your website and generate more leads. A good digital online marketing...
FinRay Financial Services is a financial services business that operates out of Melbourne. The owner Satheesh contacted us with regard to setting up an online...
You may have spent a lot of money developing a website for your business sometime back, but now you feel the need has arisen for...
Landing pages are generally designed to focus a website visitors’ attention to a specific offer or service. It is usually a standalone page that provides...
Landing pages are specially designed pages that are focused on a specific product or service. Landing pages are generally designed with the main objective of...
Last week we discussed 17 must have features for a business website home page. In addition to the home page the other important pages are...
Websites are essential for businesses of all sizes, especially in today’s technology driven world. Although this may be the case, a large percentage of businesses...
As a business owner it is important to think of your website as just one part of a bigger picture. Regardless of whether your business...
After all the planning, decisions and hard work is your website finally complete and ready for launch? Having a fancy new website is great but...
At Web Choice Online our main focus is to always provide our customers with comprehensive business solutions that incorporate web technologies. We don’t just simply...
When it comes to the point of setting up a website for your business it can sometimes be a challenging task to decide on what your...
It is an undeniable fact that every business needs a website at some point or the other. The website plays a vital role in marketing...
Today mobile devices have a significant presence in our lives, with them impacting almost everything we do in some way or another. Whether it’s to...
For most small businesses and start-ups, making use of technology in the right way within your business model can pave the way to smoother operation,...
A website plays a very important role in marketing your business online. Whether you are launching a new product, brand or company you need to...
For a lot of businesses today the internet is one of the main communication platforms with customers, this is especially true if your business is...
You may be making use of the holidays to unwind and relax somewhere with your family, enjoying the free time. Why not make use of...
The Christmas and New Year holiday season is the busiest time for retail with millions of people around the globe rushing to buy gifts for...
Google has announced the release of the latest Penguin update to their search engine algorithm. With each major update Google tends to cause panic in...
When a potential customer searches for a product or service online the first interaction they usually have with your business is the website. The value...
In todays connected world it is absolutely necessary for any small business to market themselves online. There are a variety of methods to market your...
Thanks to the Internet and the boom of portable technology now finding a product or service is easier than it has ever been before. People...
Many businesses have seen the large number of users on facebook as a great opportunity to create awareness and market their business via the social...
Every business needs to have an online presence, no matter what industry you’re in. Since we’re living in the digital age, the web is now...
A great majority of people have access to the internet these days. They check for reviews and compare products or business before they make a...
Your business can gain a major boost if it is advertised in the right pitch on the online space. To achieve this, you can make...
With the shift in shopping trends among customers, online shopping is becoming popular. This is convenient as the products they wish to buy are delivered...
Content Marketing forms an integral part of every business as it is a deciding factor in how vastly people know about a business and how...
Social media has become an important path to purchase goods and services. Unignorable 30% of social media users now research products and services through their...
CRM’s or Customer Relationship Management systems can be extremely valuable to a small business when it is used to tackle some common problems faced by...
Support is a very important aspect to consider when choosing your technology service providers. Whether it be cloud services, web hosting, email hosting, network services...
A landing page in terms of marketing is a page that has a specific offer or specific information regarding a product or service. Landing pages...
Nowadays people use facebook to keep in touch with their loved ones and it’s getting popular day by day. Facebook has identified this and came...
Looks like Google the current king of the online advertising space is going to be facing some tough competition with facebook lunching its new Atlas...
With the number of consumers shopping online increasing significantly on a daily basis, it is very important as a business owner to start selling your...
Having a good online presence for your business not only depends on a quality website but requires a degree of strategic marketing too. There is no...
Apple is rolling out their new operating system, iOS 8 very soon! It’s time to find out what new features iOS 8 has to offer...
Google, the technology and search engine giant, recently revealed in an official blog post that they will be starting to factor in security when determining search...
Web browsers today are loaded with a ton of useful features and extensions, one of these is the Incognito mode. The incognito mode in your...
Web browsers today are loaded with a ton of useful features and extensions, one of these is the Incognito mode. The incognito mode in your...
Both mobile websites and mobile apps are great ways for a business to expand into the new age of mobile computing technology. They can help...
If you have recently developed a business website for your company and are having trouble generating traffic and appearing on search engines, the SEO is...
If you have recently developed a business website for your company and are having trouble generating traffic and appearing on search engines, the SEO is...
Maintaining data security is an integral part of running a small business, especially in today's technology driven world. It's important not assume that your business...
Google is the place most of us turn to when we want to find something on the internet. Several billion searches are made on Google...
As a small business owner when you go about your day to day business activities it is important to be able to increase efficiency wherever...
There is a lot of information that needs to be monitored besides just recording the times employees are clocking in and clocking out when it...
In this modernized world technology has become an integral part of business and it is vital that all businesses have the right technology infrastructure and...
Search Engine Optimization is fundamental for any newly designed or existing websites. SEO for business websites is a great way to create an online presence, drive traffic as...
Access to the right technology can make running a café more rewarding for you as a proprietor and it can also serve to enhance your...
The internet of things will revolutionize the way we interact with our devices as well as the way technology influences our lives. Last week we...
The internet of things has been all the hype lately and you may have heard the phrase being used often in the tech world. But...
Cloud based applications and services offer ideal online solutions for small businesses that want to improve productivity and efficiency. Last week we discussed some of the main...
When Business IT systems are moved or extended over the internet to increase the current scope and capabilities as well as to improve efficiency within...
Mobile technologies such as tablets and smartphones have a great consumer appeal and are very popular devices in the market. In addition to cheaper mobile...
The biggest challenge for a local business is how to attract customers. In this digital world, people like to use internet on their handheld devices...
In today's technologically advance world when it comes to both small and large businesses, the internet is the lifeblood of the workplace that is pumped...
Your business maybe doing very well in terms of a brick-and-mortar store but this doesn't necessarily mean that your business will be successful if you...
The bitcoin has been quick to gain increased attention as a new form of payment and currency. The value of a bitcoin has increased from...
Last week we discussed the Google Apps productivity suite and how it can help with your business, today we discuss a few more useful Google Services...
Google has already integrated itself into our day to day lives in the form of Google mail and the most popular Google Search. Although a...
Web Browsers are one of the most used pieces of software, especially amongst the web design & development community. We have a variety of browsers now available...
The Google Chrome browser has become the most popular and widely used browser overtaking its competitors with an average market share of about 43%, Chrome...
One of the most used software on a computer is the web browser, especially in the modern world, when considering the growth in the number...
A blog is an online webpage or website through which you share information in the form of posts. A blog has now evolved into more...
As the number of users on the internet continues to increase at an exponential rate the world of online business is also developing equally fast....
The main purpose of a business website is to be able to convince a visitor to the site to make a purchase or contact you...
Website analytics in general is what the name suggests; it is an analysis and breakdown of data relating to your website. Website analytics provide you...
The internet is the number one place that people go to get information, in today's world if people want to quickly find out about something...
Your website is the face of your business on the internet and has a major impact on how potential customers perceive your brand or service....
We are excited to announce that we have been given an excellent score of 88.82% in the 2014 Australian Achiever Awards for our Computer Systems,...
A domain name is the address that is entered into a web browser when visiting a specific website. Choosing an ideal domain name for your...
Facebook is an exceptional tool to promote your business and brand if used correctly. With facebook you can improve your brand recognition as well as...
A survey conducted by International Data Corp (IDC) shows that global tablet shipments have increased significantly last year when compared with shipments in 2012, Tablet...
Want to make money online and looking to start an online business? Well this weeks blog post is for you entrepreneurs out there. Today on...
Last week we spoke about staying safe when shopping online. With Christmas just around the corner tons of shoppers now prefer to do their Christmas...
With the holiday season comes the shopping season, crowds of people will be hitting the stores to get their hands on holiday gifts and seasonal...
Last week we spoke about ways to improve your website so as to attract more vistors and most importantly convert them. Today we will discuss...
Working towards generating good website traffic is important but what is more important is being able to convert that traffic into sales. It is the...
Email Marketing is one of the cheapest and most effective ways for a business to reach and communicate with its potential customers. By carefully planning...
The first and foremost step in any marketing campaign is to set up a client list of information that can be used when sending out...
Email Marketing is an ideal method for any business owner looking for a simple and effective way to reach customers. Email Marketing is cheap because...
Choosing a domain name for your business website is an integral part of the success of your future website. It is similar to selecting the...
Last week on our blog we discussed two of the five malicious threats users of facebook are prone to. We outlined the 'Koobface' & 'Palevo'...
Last week on the Web Choice Online blog we discussed some tips to maintaining a secure environment on facebook, so as to protect your sensitive...
Facebook is the largest social networking site today and has over half a billion users all sharing their personal information (like messages, interests, photos and...
A Business Website is usually the first point of interaction for a prospective client or customer. It is uncommon for a business or corporation to...
Like with most things, first impressions do matter. Just like with any business or shop front, the first impression a customer or client gets upon...
Online marketing provides companies and businesses an opportunity to market and advertise products or services offered by them over the internet. Over the last few weeks...
The final and most important online marketing tip is to have a user friendly high quality business website. All the online marketing tips and strategies outlined...
In recent years when discussing online marketing, social media has been a primary point of focus because of its increasing presence and strong influence on...
Email Marketing is a direct form of marketing that can be targeted to specific audiences. An email marketing campaign involves using emails as a platform...
Pay Per Click (PPC) advertising is a form of advertising available on search engines such as Google, Yahoo and Bing. These search engines give you...
The ways a business can advertise, promote and market its products, services or brand over the internet is known as online marketing. This helps promote...
With the emergence of online retail websites purchasing goods and services has never been easier. From a large variety of products to even buying groceries...
The technology industry is booming at and exponential rate and now sharing information is easier than ever before. Computers have evolved a long way from...
Web hosting is one of the important aspects of creating and launching a website or an online shopping store. Web Hosting can be described as...
Internet connectivity is no longer limited to just your laptop or PC. With the continuous advancement in technology and hardware, people can now be perpetually...
Don’t hesitate to get in contact with us and make your digital aspirations a reality. Book a consultation with one of our digital experts and start down the road to growing your business now.