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By Ish Naeem Posted Date: 2017-03-16
Setting up a blog is good for SEO, creating a platform that provides fresh content to your visitors while also allowing you to build internal links on your website. Blogs are a great way to provide useful information, news and articles to your website users, thus generating better traffic on the site and facilitating better search rankings.
So now that you have a blog page on the site, it’s just a matter of writing informative posts and publishing them right? Slow down! In addition to ensuring the target market finds the blog interesting, it’s important to make sure they would be keen on exploring and reading other articles you provide and maybe even sign up to your regular posts.
Discussed below are five search engine optimisation (SEO) tips for your blogs...
By Ish Naeem Posted Date: 2017-03-09
Mobile devices have changed significantly over the past decade from a standard phone to make calls and send SMSs, now we have ‘smart’ phones that are pretty much hand held computers you can use to do relatively anything. The modern day mobile device is now the go to device amongst many users, especially when it comes to browsing the web. The advantage of portability to use it anywhere at any time makes it easier for users to browse the web, whether it is reading articles, checking social media or even shopping online all conveniently while on the move.
As a result, businesses had to acknowledge this popular trend and provide their website visitors with content and design optimized for the mobile device. Having a responsive website design is now considered an essential part of creating an online business presence as it provides a competitive advantage over the businesses that don’t cater to this need.
An important part of responsive and mobile friendly websites is User Experience also known as the ‘UX’. When you design your business website its vital that you take the steps to build a user experience that is optimized for all devices. Tell your designers that you require a website that can accommodate a multi-screen experience that is seamless and easy to use. Discussed below are some important things to consider when it comes to responsive website UX...
By Ish Naeem Posted Date: 2017-03-02
A good website design is essential to improving online presence – It can help increase the recognition of your brand while attracting your idea target market. Methods like search engine optimization (SEO) and SEM Marketing (Google AdWords) can help drive the traffic needed to your website. But once visitors land on your site it’s important that they take the steps to contact your business or make a purchase.
Website visitors have very low attention spans and converting them within that short time frame is key, otherwise they would just drop out meaning a wasted opportunity for a sale. A good conversion strategy is to include ‘Call to Actions’ on your website that initiate a visitor to take action based on what they see. Discussed below are some tips on designing good call to actions that will help convert your website visitors into leads and eventually sales...
By Ish Naeem Posted Date: 2017-02-23
A business website is one of the best marketing & sales tools available to modern businesses, especially for small businesses. It a great way to generate leads, create brand recognition, build a reputation and credibility while also providing potential customers with information thus generating sales leads. The best part is that it functions 24 hours a day, 7 days a week (provided you have a reliable hosting provider, like us!).
To improve the number of leads your website generates and hence maximize your return on investment it’s vital to keep in mind exactly what a potential client wants to see on the website. It’s very important that your business website responds to the needs of your ideal customer. So how would you identify what a potential customer wants to see on your website? It would of course depend on your target market and business niche. However, outlined below are some of the important things your website design must include...
By Ish Naeem Posted Date: 2017-02-09
The first step to creating a natural anchor text profile that would not be penalized by the Google Penguin Algorithm is to know and understand the various different types of anchor text:
By Ish Naeem Posted Date: 2017-01-31
The ‘S’ in HTTPS stands for SSL (Secure Socket Layer), which is basically the technology that encrypts data between a website and a user to prevent hackers from intercepting sensitive information. But why is there a sudden stress in the importance of enabling HTTPS on your website?
SSL and https have always been important especially for websites that deal with sensitive customer data such as shopping cart websites that process payments or websites that have customer logins. But as of late Google, the search engine giant has been stressing on the importance of enabling https on all websites – even incorporating it as part of their Google Chrome browser update. So now if your website is not https enabled (especially if you have customer login features and such) then Google will display a big red message to users saying that this website is unsafe. This can have a major impact on your traffic since a message like this could deter visitors from using the website.
In addition the above, according to a technical writer at Google, having https on your website has several benefits, a few of which have been discussed below...
By Ish Naeem Posted Date: 2017-01-05
The anchor text is the term used to describe the visible, clickable text in a link that is found within website content. The anchor text can also be explained as the visible text description of a link. The HTML code below is used to define an anchor text for a link within content:
<a href= http://www.examplewebsite.com/>This Is The Anchor Text</a>
Why is anchor text important?
Anchor text will always have some significance and impact on SEO as long as backlinks are considered important. Before the previous penguin update in 2012, the anchor text was the simplest way for Google algorithms to understand how relevant a link through to a website was from the content it was linking from.
As of late however, Google makes use of anchor text to identify spam and over-optimization, resulting in search rank penalties for websites that haven’t made use of anchor text correctly.
Prior to the penguin update, using anchor text for SEO was easy. You could just use your target keyword as the anchor text with a 100% exact match and your website would be ranked. As a result Google had to make a change, which they did with the Penguin updates. The initial penguin update completely changed how link building was done for SEO.
Any website making use of low quality, false or spam like links within their content in order to improve search ranking for specific keywords was penalised. They made use of the Anchor Text to determine whether a website was building artificial or spammy backlinks to gain better rankings....
By Ish Naeem Posted Date: 2016-12-12
Many small business owners and even large ones for that matter only start to look at conversion rate optimisation when they start realizing that their online digital marketing and advertising campaigns don’t seem to be yielding enough returns. The conclusion eventually made is that the website isn’t converting enough visitors to sales or even quality leads. This essentially means that several potential customers have already been lost and until a variety of conversion rate optimisation (CRO) techniques are executed, the business could lose many more.
The best way to tackle this is to consider user interface and experience from the very beginning. This is especially true for small businesses and start-ups looking to develop new websites or existing ones.
Discussed below are some of the methods you can use when developing your website user experience in order to create a high converting and lead generating site...
By Ish Naeem Posted Date: 2016-12-05
When you think automated marketing the first thought that comes to mind is Email Marketing. Email marketing although considered having a very good potential for lead generation and conversion, has now become very difficult to execute successfully. The competition has increases as well as email providers introducing new tools to limit the number of promotional marketing emails that reach an online users inbox. Why is email marketing still considered strong? ....
By Ish Naeem Posted Date: 2016-11-28
In the connected world of today one of the primary tools that people use to search online is Google, whether it’s to find the next Christmas present, a nice place to eat or even just the latest news. A Google search is generally most people’s first move when opening up their web browsers. Google gets over a 100 Billion searches every month.
So in the world of digital marketing, creating a good search presence and appearing amongst the top search results for your business category is a primary concern. Generally, creating a good website and social media, providing engaging content, then performing search engine optimisation (SEO) are the ideal methods of creating a lasting search presence. However, SEO is a timely process and does not have an immediate impact on your search ranking.
This is where PPC or Pay per Click Advertising comes into play, providing a platform for businesses to generate traffic to their websites by creating paid Ads that appear on the top most search results. The PPC system is a way that you can target a specific set of keywords and phrases that people can potentially search for, then based on your bid per click, the Ad will be shown for those searches.
Online search advertising or PPC advertising can be a confusing place for new comers and if you don’t figure out how to run and manage your Ads you could end up spending hundreds of dollars on unnecessary clicks that yield no return. Discussed below are some tips to help the ones just getting started with PPC...
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