Blog

Using Instagram to market your business online:

By Ish Naeem Posted Date: 2017-08-15

Social media with its massive user base is now an essential tool for business and marketing. Being a platform where users are most comfortable, social media pages can be a great way to establish a more personal relationship with your consumers while providing them with the information on your latest products and services.

One such platform besides the most common one - facebook is Instagram. The biggest benefit of instagram is that it provides a visual impact and hence can be an especially effective tool if you run an e-commerce website or sell a specific product.

Although instagram can be a challenge to marketers since content can only be images or short snippets of video. It still has a high impact on lead generation and even conversion because consumers are more likely to be impressed by (and engage with) visual media than they would with text content...

What you can do to keep your website secure from hacking:

By Ish Naeem Posted Date: 2017-08-08

As a business owner that relies on a good online presence or effective e-commerce website, there is nothing worse than being hacked. There a variety of hackers out there and in some cases a vulnerability in your website can result in loss of valuable data, your content being altered or deleted and even your business data being held for ransom (known as ransomware).

As a small business owner with a basic website you may be under the impression that your site has nothing worth getting hacked for, but websites big or small are compromised all the time. Most website hacks are not necessarily to steal data or vandalize your website but rather to use your server as a relay to send spam mail or set up a temporary place to share files (which could be of an illegal nature).  A lot of smaller hacks are automated using scripts that explore the internet to find websites with well-known vulnerabilities and exploit them.

Discussed below are some ways you can protect your website and prevent hacking...

How to get started with video marketing for your business

By Ish Naeem Posted Date: 2017-08-01

The way people are engaging with content continuously changes as web technology improves. With faster internet connections and better file compression, now internet users can engage with quality video content directly from their mobile devices while on the move. As a result video content has the tendency to go viral very quickly.

In addition to being a great way to explain things to people, video content is very easy to consume. Rather than reading through long product descriptions or reviews today’s average customer prefers to watch a video and see the product (or service) in action. This, along with the fact that video is easily accessible and more convenient is few amongst several reasons why video marketing is essential for modern business.

The thought of creating a marketing video, especially the first one for your business can seem to be a complex and costly task, however this isn’t necessarily so. Discussed below are some tips on how you can get started with your first marketing video...

Signs your business website needs a re-design:

By Ish Naeem Posted Date: 2017-07-25

Your business website is what defines the online presence for your business. In today’s internet age where nearly everything is done on the internet, having a good business website that reflects your brand and what you stand for is absolutely essential. A website re-design can revitalize your business - however it can take up a lot of resources, time and money.

With the rate at which technology advances, generally a well designed and developed website will have a lifespan of about 3 to 5 years, but this can really depend on the state of the website. Deciding on whether your website needs a re-design should not be limited to just the latest design trends and what your website is lacking, but more on whether or not people still engage with it...

What Social Media & Digital Marketing Can Do For Your Medical Centre

By Ish Naeem Posted Date: 2017-07-18

Regardless of whether your medical centre is a new one that just started up or a well-established business operating for several years, a primary concern year in year out is improving revenue and bringing in more patients.  Having a good website design and an online appointment booking system is definitely the first step of creating an online presence for your medical centre, but once you have all this in place you need to drive traffic (or visitors) to your website. The number of visitors and traffic to your website can directly correlate to the amount of patients visiting your medical centre. This is where digital marketing and social media come into play – having a good online presence on social media and a digital marketing strategy in place is essential to any business today.

After the first steps of creating an online presence with your medical centre website design and SEO, the next phase is setting up a social media presence as well as a digital marketing strategy – both of which are key elements to bringing in new business...

What can good web design & SEO do for your medical centre?

By Ish Naeem Posted Date: 2017-07-11

In today’s technology driven world a large percentage of the population are connected online via mobile devices. Whether it is via a tablet or a smartphone a majority of people tend to use the internet in some way or the other when going about their daily lives. The fact that people are turning to the internet to find solutions, means that they even search for doctors or medical health services online. In addition to looking for various health services online, patients now prefer to book appointments online from the comfort of their smartphone rather than having to phone in or visit the centre in person.

These trends in mobile internet usage brings to attention the importance of having a good online presence for your medical centre as there are many benefits to both the centre and its patients by doing so....

Online Appointment Bookings That Integrate With Practice Management Software:

By Ish Naeem Posted Date: 2017-07-04

In today’s technology driven world it’s vital for any medical practice to have an online booking platform in place so patients can make appointment bookings via the internet. There are several advantages to online bookings systems most of which have been discussed in our previous blog post.

Although there are several options out there for medical practices considering the implementation of an online system, it’s important that you choose the right one, one of the key things to look at is whether the system will integrate well with your existing practice management software.

Most medical practices in Australia already have an automated or computerised system in place to manage patient appointment bookings as well as medical practitioner (doctor) schedules. However, not all these systems have an online appointment booking platform integrated with them.

Why integration is important?

Listed below are some of the reasons why it’s necessary that any online appointment booking system for your website must integrate with existing medical practice software...

How an online booking system can benefit your medical centre:

By Ish Naeem Posted Date: 2017-06-27

A large number of medical practices whether a medical centre or hospital are going online with appointment booking systems. This means proving their patients with the facility of checking doctor schedules in real-time and booking an appointment online.

With the growing use of mobile technology such as smart phones and tablets, it is very important to understand why such a system not only works but can be of great benefit to both the practice and its patients.

Discussed below are some of the main advantages of using an online appointment booking system for a medical centre...

Using social media to grow your brand:

By Ish Naeem Posted Date: 2017-06-20

Social media marketing is rapidly developing and marketers, entrepreneurs and business owners who haven’t stayed up to date with the trends can find themselves and the businesses they represent falling behind. Managing a social media strategy that translates through to good results for the business is something that must be given the appropriate resources, not just left as an afterthought.

There are many small business owners that know how important social media marketing is for their business, but just haven’t gotten around to doing it or don’t know where to start. Discussed below are some steps you can take to implement a good social media marketing strategy and grow your business...

What is inbound marketing?

By Ish Naeem Posted Date: 2017-06-13

A term that has gained popularity over the last few years in the marketing arena is inbound marketing. In this technology driven world it is absolutely essential that digital marketers attempt to stay up to date with the latest marketing trends and customer demands so as to obtain and retain customers. So what exactly is inbound marketing and how does it come into play?

In simple terms, inbound marketing is the process of attracting visitors to your business website, converting them into leads and then cultivating these leads right through to sale and in the process creating a customer with the potential to return. Although this is a very simple definition and is in line with nearly all forms of marketing, there are a lot of specific details that go into formulating marketing strategy that works. The special thing about inbound marketing is that the main focus is on the user and the experience they have on their journey towards a sale...