Author: Shan Balasuriya

 

The amount of visual content shared has increased to 3 billion images and 10 billion videos between Facebook Messenger, Instagram and Whatsapp. And Video is further projects to account for 75% of mobile traffic by 2020. Social media giants Facebook, Google, Twitter and newcomers such as...

  Accepting and processing credit card payments is a standard with almost any business today. This is especially true for businesses that sell products and services online. Sadly though, cyber criminals are aware of the surge in credit card use online and attempt to profit from this illegally....

  As a business with that markets its products or services online using paid advertising such as Google AdWords (or even paid social media marketing like facebook Ads) – It is essential that you create returns from your paid digital marketing efforts. You must not only make a...

  When it comes to digital marketing, in order to achieve the best results and execute an effective marketing strategy it is vital that you are up to date with the latest marketing trends and potentially new marketing channels. Even if your business maybe performing well...

  As a small business startup, you are generally limited in resources and sometimes unable to have separate departments or even a physical office. But customers like to see a professional image and like to know that they are purchasing products or services from a reputed...

  When it comes to starting an online business there are overall set of strategies to execute in order to ensure its success. Many people have been able to start and grow and online business by making use of the steps outlined below. Anybody from a new entrepreneur...

  With the increased dependency of businesses on the internet and online services, the vulnerability to cyber-crime is also increased. Hackers and online criminals are finding more innovative ways to steal data, scam and even hold information hostage from businesses in order to get a quick...

  The use of smartphones and mobile internet has been increasing steadily over the last few years. The Deloitte mobile consumer report at the end of 2016 showed that 84% of Australians own a smartphone which is an average of about 16 million smart phone users. In 2017 this...

  It is common knowledge based on a variety of research conducted that the attention span of the average website visitor is only a couple of seconds (generally under 30 seconds). This means that website visitors expect to be able to quickly find the information they...

  Traditionally to cater to the large mobile user base, a website would have a separate mobile version of it designed. This involved building a mobile website that looks and feels like the desktop one but with a unique layout designed for tablets and smaller screen...

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