Increasing sales is the key goal of countless businesses, large and small alike. With online shopping thriving in 2020 it is no surprise that online marketing is the most sort out marketing platform. Back in 2020, Australia saw more people shopping online than ever before with up 31% in April to 5.2 million, when compared to the average in 2019.
Whether you run an SME or a vast e-commerce site increasing sales through online channels is a necessity. In this post, we will be looking at a few key factors that will help you increase your online sales.
In our fast-paced world, everyone wants instant results. We want our food prepared faster, internet speeds to be faster than we often get impatient when it takes longer than five seconds for a website to load. Studies show that 47% of people expect a web page to load in under two seconds, and 57% of visitors will abandon a page that takes 3 or more seconds to load. To avoid losing potentials customers try to follow these steps to increase the speed of your website.
Minimize HTTP requests
According to Yahoo, 80% of a Web page’s load time is spent downloading the different parts of the page, like images, stylesheets, and scripts. An HTTP request is made for each one of these features, so the more on-page components, the longer it takes for the page to render. The first step to minimizing your requests is to figure out how many your site currently makes, to use as a benchmark.
Minify and combine files.
Optimize Your Images
As users come to expect higher quality images on websites, image size becomes more of an issue for page speed. Most images can be reduced in size using either graphic-editing tools or plugins without a web user noticing any reduction in quality.
Capture emails of customers for email marketing.
Did you know that that worldwide email marketing industry worth is expected to rise to more than $306 billion this year and will continue?
Email marketing is a great way to increase your ROI however as a dutiful marketer, you should collect emails for email marketing and keep updating your email lists regularly. It may sound like a tedious task, but you can collect emails easily with fewer efforts by implementing the below-mentioned methods.
Use Facebook ads
Why are Facebook Ads such a common email collection tool for startups?
- They are relatively inexpensive.
- You can see results fast.
- You can reliably reach people who are ready to buy from you.
Collect Emails with Custom Email Opt-in Pop-ups
When you visit any website, the first thing you notice is a pop-up window asking you to provide your email address in exchange for some discounts, tips, e-book, or newsletter. Many websites are using pop-ups to find emails for marketing campaigns According to Neil Patel, implementing popups on his website have increased lead generation conversions by 17%.
Remember to recognize your marketing goals when creating your website’s popup window. It should be attractive, well-timed, and well-positioned.
Host Free Webinars to Collect Emails
Hosting a free webinar is a great way to obtain emails for an email marketing campaign. When you host a webinar, you not only provide valuable information to your users but also keep them connected with your website for a longer time. In addition, you receive genuine email addresses from those who want to take part in your webinar.
Incorporate Up selling
Upselling is a sales strategy used to influence customers to buy more products — usually at a higher price point. Here are a few tips on how you can increase your up-selling and increase customers cart value, conversions, and sales.
- Offer a special reward to ease the decision-making process.
- Use product comparisons to trigger a sale.
- Include choices based on customer preference.
- Offer free shipping based on a minimum purchase amount.
Create Content That Targets Key Market Segments
Market segmentation or audience segmentation is the practice of dividing potential customers into meaningful subgroups based on their characteristics and preferences.Marketing content can then be customized to these segments, helping you to create a more efficient and cost-effective marketing strategy from top to bottom by:
- Create stronger marketing messages.
- Identify the most effective marketing tactics.
- Attract (and convert) quality leads.
- Differentiate your brand from competitors.
- Identify niche market opportunities.
Mobile responsive simple design
Responsive design is all about creating a similar experience regardless of the browser, device, or screen size that customers are using. Since we all are dependent on our mobile phones it makes sense to ensure that your website is mobile responsive.
Businesses without a mobile-friendly website are falling behind at an alarming rate. There are 8 in 10 visitors who will stop engaging with a website’s that does not display well on their phone device. Google also ranks websites that are not responsive lower in their search.
You can take Google’s mobile-friendly test to see if your website is mobile responsive.
Just like the saying small things go a long way. These simple tweaks can change everything for your website sales. You will see the difference in your conversions and ROI before and after you have implemented these strategies. If you need further assistance in increasing your online sales with website design or digital marketing drop us a message and we will get back to you.