Online marketing provides companies and businesses an opportunity to market and advertise products or services offered by them over the internet.
The nature of the internet with its vast number of users is such that it provides a wide reach for marketing. In addition to the large audience, your online marketing strategies can be specifically targeted to an audience based on various other statistics such as geographic location and keyword trends. This way your business can connect with the desired target audience more efficiently as well as effectively.
- Search Engine Optimization:
Search Engine Optimization also known as SEO is process that aims to improve the positioning of your website in the search results of popular search engines such as Google, Yahoo! and Bing. Various on-site and off-site updates are done so as to improve the websites search friendliness. The more optimized your website is to search engines the better the chance of it being ranked higher in search results. SEO is a good marketing strategy to effectively increase the traffic to your website in the long-term. Have a look at the informative web choice online blog on Search Engine Optimization for more details.
- Pay Per Click Advertising (PPC):
This is a method of advertising that is available on popular search engines. With PPC advertising systems like Google Ad Words (the most commonly used one), custom Advertisements are presented on either search networks (next to and above organic search results) or display networks (on partner websites), targeted by region and a set of keywords. As the name suggests PPC advertising involved the business or company paying each time their Ad is clicked by a user of the search engine. For more info, view our blog on Pay per click advertising.
- Email Marketing:
This is a form of marketing that involves directly emailing a list of current customers or potential customers. Once again email marketing allows for targeting a specific audience, that is customers in your mailing list. Email marketing in addition to marketing your business also increases brand recognition and customer loyalty. Email marketing is easier to manage and is also known to be the most effective form of online marketing. Read the Web Choice Online blog for more information on Email Marketing Strategies.
- Social Media Marketing:
This involves promoting your business via a variety of social media channels like a facebook business page, Google+ page, LinkedIn Business profiles, Twitter and YouTube. Social Media with its large number of users has now become an influencing factor in terms of marketing amongst most users. This form of marketing enables businesses to get involved with real conversations with current and potential customers in a public forum. The Web Choice Online blog provides more useful info on Social Media Marketing, which is a vital aspect of a good online marketing campaign.
- Business Website:
A quality website is an essential part of online marketing strategies as it provides businesses with an online presence. Websites help promote your business to a relevant target audience and can be used as short-term traffic driving tools or long-term brand building campaigns. It is important to have a business website that delivers your brand message, products or services in an easy to digest, favourable light that presents a positive image of your business. A good business website is the foundation that keeps your other online marketing together. For more information view our previous blog post providing useful tips to designing a business website.