April 2020

 

Validating that an idea is worth pursuing is crucial. Including the user’s consideration in the decision-making process helps make sure that you’re building the right product for the right people. Instead, commonly there is only stakeholder feedback on a prototype. It occurs for 2 reasons:...

A journey map is a visual representation of the process someone goes through to accomplish a goal. It’s a common tool in UX Design, and it can come in a variety of forms, with some similar terminology (user journey, experience map, customer journey, etc.). At...

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