20 Tips to Write Clear Content and Delivering a Strong Message


If you are a digital entrepreneur, you know how important it is to create clear content that sends a strong message to your audience.


But what often happens is that we do not always know how to write clearly, and that makes many people give up trying to create good content or even believe that it is necessary to hire someone for this function.


Of course, you can always hire a person to develop this task or a freelancer who is dedicated to writing content for your business. The big problem is that many digital entrepreneurs who are starting now can not invest much at the beginning, and hiring someone for that task involves spending, many times, beyond what was planned.


So, if you are an expert in your area, why not try to create your own content?


Naturally, writing is not a strength for all people, but remember that it is possible to create clear content. You just have to start putting hands to work and practice!


To help you in this task, which at first may seem complicated, we offer you here 20 tips that teach you how to optimize your writing and make it clearer. These tips are listed below:



1. Think who you will write to

It is very common to say that you need to always think about your audience before applying any strategy in your business and writing is no different.


You must have already heard enough that a buyer is the representation of your ideal client. So, nothing better than to take it into account when you are creating your content.


This must be done because, when you think about the person to whom you are going to write, you will be able to adapt not only the content for that audience but also the language, which will facilitate communication between the public and your brand.


There is no way to write clear if you do not know who your reader is!


And even if they are not yet your client, it is very likely that the people who have access to your content are those who in some way show interest in what you are sharing. That is why the profile of your readers will certainly be in tune with that of your buyer.

So, take some time looking for and mapping that profile so that everything you write is well directed to the buyer of your business.



2. Understand your communication channel

The question seems obvious, but necessary: how is it possible to write clearly without knowing where your content will be available?


It may be cliché, but defining in advance how your content will be delivered to your audience is essential for your texts to produce the expected impact.


It is possible to write a text that will be available in a blog, sent as a rich material or available in an ebook, for example. However, you will notice that, even if the topic is the same, the way to approach the issue in each of these communication channels is different.


Imagine writing text for your blog and putting it in its entirety in a Facebook post! This would not be very appropriate because the text for the blog is something deeper and longer, while Facebook posts are shorter. Of course, you can make a publication about your blog text on your social networks, but surely it will not have the same text as the original post.


Therefore, to write clear, always keep in mind the communication channel in which you will make your content available, to adapt it to the reality and need of each channel.


3. Define your content

You can have several specialities, but at the time of writing, define your content clearly.


Even if your business addresses a range of issues, you do not need to discuss all of them at once. Because if you do, at some point you will run out of ideas to write about.


So, our third suggestion to help you understand how to write clear is: choose a central theme and think about subtopics related to it that can be exploited.


After doing this, select only one of these subtopics and develop it to the maximum, without necessarily discussing another topic.


This way, you will achieve a clear focus on your text, which will address as much as possible of the subject about what you have chosen to write about.


4. Write something that is memorable, enjoyable and interesting


It is useless to write a text that is structurally good if it is not memorable, pleasant and interesting because if people are not interested in reading it, it does not make sense to create this type of content.


We are not saying here that to write clear you have to create something extraordinary like the authors of your favourite books. Of course, if you have that gift, it will be even easier to follow that lead, but if this is not your case, you can think of it in the following way:


  • Memorable: Is the issue that my text addresses something that will make people remember him? That is, is it a subject sought by readers?
  • Pleasant: I write in a clear, objective way and that any person interested in the subject of which I deal can understand my whole text?
  • Interesting: Does my text only repeat what everyone already knows or talk about something new, different and that arouses the curiosity of the reader?
  • Even if your business is about an issue that is currently in vogue, it is always possible to write better about what your audience already has access to.
  • Then, do an investigation of the competition, look at what is taking place in your market and try to make a different approach to your niche, always looking to overcome the gaps left by your competitors.




5. Impact the reader from the beginning of the text

A good text is one that generates impact from the beginning, and when we say that, we want to focus mainly on the title.


You need to get the reader’s attention as soon as they get close to your text. Therefore, a suggestion on how to write clearly is to have the text answer a question from your audience.


Another way to do it would be to start this text by answering the main question. Suppose you want to learn some techniques to write clearly. So, another title we could give is 20 tips so you can learn to write clearly.


In addition, it also uses the introduction of your text to impact. Make a short introduction, but that gives the reader a clear idea of what will be addressed in the text. Surely you will be interested to read all its contents!


6. Structure your text well

All text must be structured before you start to write.


In our third point, we suggested you choose a topic and, within it, choose subtopics that you could talk about. This is already the beginning of structuring your content.


After that, basically, the next steps to achieve structuring your text are:


  • Search on the chosen topic.
  • Choose a keyword.
  • Check if the chosen keyword has a high search (for this, use tools such as the Google Keyword Planner).
  • Divide the text into introduction, development and conclusion.
  • Create an outline for your text (this is where you will put all the ideas on which you want to write, trying to create a hierarchical order according to each theme of the text).
  • If you create a structure for your text before writing it, you will realize that it will be much easier to develop the themes of the chosen theme from your outline.


7. Divide your text into themes

After having the structure of your text defined, you can start thinking about the text that’s going to go into this topic. This is important mainly when it comes to text that will be available on the Internet.


Unlike storybooks, such as novels and adventures, content linked online shouldn’t have long chapters.


Even if you write about the same topic, it is important to divide it into topics with subtitles that give a general idea of what will be addressed in that topic. This is important because many users, before reading the entire text, take a quick look at it by scanning the content (we’ll talk about that in this post).


Thus, one way to draw readers’ attention is to show, with the topics throughout the development of your text, what you will address in each part of your content.


8. Divide the topics into subtopics

Still thinking about the ease of reading for users, whenever it seems possible and necessary, make subtopics within the topics of your texts.

This can help you highlight topics that you think are very relevant to your audience and that is within the topic you are addressing.


Let’s give an example to make it clearer:


Suppose you want to write an ebook about guitars. You want to explain everything in detail about that instrument and also give advice on songs to listen to, where to study about playing the guitar, among several other topics.


You can then divide your ebook as follows:


Title: Complete guide about guitars


Topic: What is a guitar


Subtopics: 1. Pegs; 2. Mastil; 3. Ropes; 4. Ring; 5. Frets; 6. Bridge.


Do you see how it would be easy for the reader of that ebook to find exactly what he is looking for, without necessarily having to read the whole text?

9. Create lists

Creating a list throughout the text is a great way to get readers’ attention, especially when you are doing a step-by-step or trying to indicate something that users should follow in that order.

Your lists can be numeric or only punctual (using bullets to mark each item in the list).


The important thing is to know the right time to use them and not leave aside that resource that is very interesting for those who want to create interesting content for their audience.


This is because the lists help the reader to better understand the steps that must be taken and can even make that part of the text remain in the memory of the person reading it.

10. Exemplify or explain

Our suggestion for number 10 of how to write clear is: exemplify whenever it is necessary and possible, mainly if your text is very technical.


It is essential, as we have said, to create clear content and make sure that it does not leave your reader’s with doubts. Therefore, if you notice that there is an issue in your text that needs to be clearer, do not hesitate to exemplify.


You can use your own business examples or create assumptions. Regardless of the type of example you use, you will surely help your audience to understand the information you want to convey well.



11. Be brief

Being short does not mean that you should write little, but you can and should create paragraphs and short sentences. This rule is even more fundamental when your content is available on the Internet.


Do you remember what we mentioned in suggestion 7 about creating themes so that your content is easy to scan by the reader?


The logic here is the same: when you write short paragraphs, you allow the reader to have the feeling that your content is pleasant and easy to read.


Already the short phrases help the reader to acquire the knowledge that you are transmitting in your text. This is because long sentences need a greater reason to be better understood, while short sentences are very direct and objective.


12. Avoid generating doubts

Your text needs to be as clear as possible to avoid objections and doubts in readers. If you have a buyer you know that the language he uses is more colloquial, avoid writing in an exaggeratedly formal way. This hinders communication and will make people not want to read your texts.


Knowing how to write clearly is also essential to transmit your knowledge in a simple and objective way.


13. Interact with the reader

We already mentioned the importance of starting your text with a question or, at least, answering a question from your audience. But in addition, another way to call and hold the attention of readers is by interacting with them throughout the text.


Ask questions and respond during the development of your content. If possible, write as if you were talking face to face with the reader (but always with adequate written language).


This is a way to attract the reader to your text, as it will feel comfortable and part of what you are writing.


14. Create a scannable text

Now we come to the part that we announced some tips back there: the scannability of the text.

Having a scannable text means writing so that, even if the person does not read all your content, have an idea of what you are tackling by taking a quick look at your text. That is why topics, subtopics and lists are so important because they highlight the fundamental parts of content.


The most important thing here is to think about the letter F. Let’s us explain it better.


Think of your text as a letter. At the beginning you can write more, after all, the reader is beginning to read and can still pay close attention, even if the paragraphs and sentences are larger.


But with the development of reading, some people end up giving up and do not reach the end. They may only read the topics and some key phrases for each topic. Therefore, from the middle to the end of the text, try to reduce a little more information, so that the reader who does not reach the end of your content does not lose so much important information.


This is also good for the person who reads the entire text, because it may be that the person is already tired at the end. Then, by putting the main information at the beginning of your text, you help all your readers.


15. Uses connectors

Have you heard about connectors?

Yes, we are entering a grammatical area of our language. However, different from what you may think, the connectors are not as complex as you learned in school. It is very likely that you use them more than you imagine.


The words like then, for that reason, in this way, in conclusion, they are called connectors because they connect, worth the redundancy, the ideas in a text.


So if you want to learn to write clear, it is essential to know at least the link term most used in the language you intend to write in, so that the development of your text is fluid and especially so that your paragraphs and sentences are always intertwined.


16. Avoid repetition of words

Knowing how to write clearly is fundamental for those who create content and want to write clearly to offer a well-written text.


This phrase became strange and repetitive, right?


Imagine now if you had to read a whole content like that, that constantly repeats the words. It would be exhausting to finish such a text, don’t you think? When writing your content, you should pay close attention to the words you use so you do not repeat them all the time. This is very common when we write about a technical topic, which requires more detailed explanations.


To avoid repetitions, use more pronouns in your texts to return to the terms of the previous sentence.


This task may seem a bit more complicated at first, but, as you practice writing, you will perceive that it will become more automated and you will not have many problems to avoid being repetitive. As we said here, writing well is a matter of practice.



17. Write without committing grammatical errors

We know that the Internet opens space for different types of writing, and that has already been a cause for concern on the part of some teachers who feared that Internet writing would take the place of grammar.


But, as you must have already noticed, it is not because we are constantly connected that we forget how to converse personally and write on paper.


Of course, some writing defects may arise. That is why you should always pay close attention to the grammar of your texts.


Avoid using a lot of gerund and quest, do not be redundant, check spelling and typing errors and avoid the abbreviations of words commonly used on the Internet. Even if your content is linked digitally, it is always important to write following the English writing patterns.


18. Do not highlight all parts of your text

You should already have seen several online texts with bold, italic and underlined words.

These tools are great for highlighting important parts of your content and, if used well, can help the reader better understand what is most interesting in your texts.


However, the big problem is that, for a long time, people believed that highlighting keywords in the text would help in the ranking of that content in the search engines. This was even one of the good SEO practices, but we know that, currently, this is not recommended.


Content producers began to highlight both the words in their texts that ended up losing meaning since it did not help in the reader’s experience.


Of course, you can and should highlight some terms, but be careful not to overreach.


19. Do not overdo the links

As well as the highlights throughout the text, the link to other strategic content that you have previously written is also widely used in online texts.


However, the great difficulty is that people end up abusing the number of links throughout the texts, which makes the reading not so fluid, mainly if the reader opens all the links that you place.


That is why if you want to know how to write clearly, you must choose strategic links that are really useful for the user. Place the links only in the words that you know that generate doubts to your reader and that help to better understand the topic.


20. Do not forget the CTA or Call to Action.

The call to action is key to any text whose goal is for a person to know your business better. This is because the CTA will take the user to do some action after reading your content. Therefore, when making a text, never stop putting the call to action at the end. But be careful with the type of CTA that you put. It must always be clear, after all, you want to take the reader to action, and not confuse it. Therefore, place only one call to action per text, so that users know exactly what they should do.





21. Bonus

You did not think we would end this post with only 20 tips, is that not it?


Our suggestion bonus to help you understand how to write better is: review all your content.


Whenever you finish writing a text, check to make sure you have written everything you had planned. In addition, this revision will also help you to realize the repetitions of words, uses of the appropriate connectors and if there are any terms with writing errors.


But the suggestion does not end here.


Something very important is to give more time between writing and revising the text. In truth, if you review your text immediately after writing it, it is likely that your reading is flawed since you end up reading the content while you write it. Therefore, we recommend that you leave it “soaking” to review it one day after writing the text.


Another possibility is to ask a friend or relative to read your text and tell you if it finds something that can be improved. This will help you because it will be read by someone who did not write the text, since, as you were the one who created all the content, it may be that the topic is very clear to you and, therefore, you do not see improvements that can be made.


The important thing is to never stop checking all your contents.




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