What is SEO?
SEO is short for “ search engine optimization” , the technical process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine(such as Google, Yahoo, MSN, etc.). The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user/customer. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
Why SEO?
» Does your website produce the desired results?
» Do you get enough enquiries and a good income through your website?
» Would you like to get more targeted traffic to your website?
» Do you get comprehensive reports on who is visiting your website?
» Do you require an online advertising campaign?
» Are you looking for a web design company who understands your branding and advertising needs?
You might think that just because by having a website your customers will come to visit it. This is really unrealistic and very wrong as none; including the Search Engines know that you exist! Firstly you have to submit your site to the search engines then you have to wait patiently until it has been indexed.
What if your website has been indexed and only appears on page 300 of the search engines? This is not very good, either people will still not find you as they mostly stop searching after page three. You need to get onto, at least, the top three pages of the search engines in order to start receiving any new visitors to your site.
This is where you need a specialist web design company who can follow through the whole process for you. It is both an art and a science to get high rankings on the Search Engines and this is one of Web Choice Online 's specialities.
What will Web Choice Online 's SEO package grant you?
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Solutions to issues which will prevent your website from being indexed or be penalized by search engines. |
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Validating the HTML code making sure that search engines can read all the content on the pages. |
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Verifying that the site links are working properly and that there are no dead links which could negatively impact rankings. |
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Profiling phrases that are most likely used by your target market when searching for your product. |
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Optimizing the HTML code giving specific pages high relevance for the chosen phrases. |
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The site is submitted manually to your chosen search engine package. |
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Advising you about the monthly traffic and statistics which shown in a graphical format. These include data like unique visitor numbers, page views, visit durations, time zones, visitor origin (referring Websites) and more. |
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A list of key factors regarding site layout, functionality and web content which, through experience and evaluation, we have seen to encourage visitors to enquire. |
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